Many expect client budget and project changes will have a negative effect on their businesses. Ginny Marvin on March 26, 2020 Small agency leaders are feeling skeptical about the near-term even as they express confidence in their teams’ ability to work remotely amid the coronavirus outbreak. That’s according to a survey of 250 predominantly small … Continue reading Small agencies brace for impact, but say remote work isn’t slowing them down
Arik Hanson — March 9, 2020 Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. It talked about the “half life” of content. See below. Fascinating to compare the half-life of content across platforms (time it takes for a piece of content to … Continue reading How Your Content’s Half-Life Should (Drastically) Impact Your Social Media Strategy in 2020
Anthony Santiago — March 6, 2020 The famous, influential person on social media networks who endorse brand products and services is an influencer on social media. You can also define a social media influencer as a person working in and collaborating with a particular industry. It is also an individual who can have an impact … Continue reading How Social Media Influencers Impact Businesses
Behind The Impact Of Google Search Features On Organic Click-Through Rates by Laurie Sullivan , Staff Writer @lauriesullivan, March 3, 2020 Perficient Digital released an update to its data on how Google’s search features impact click-through behavior in the search results. “All the search features Google adds to search results has a significant impact on search … Continue reading Behind The Impact Of Google Search Features On Organic Click-Through Rates
Matthew Goulart — February 28, 2020 In the age of the internet, you are living in a voice-activated world where consumers use voice search on their tablets, smartphones or voice assistants such as Google Home devices or Amazon Echo to search the web. What is Voice Search? Voice search is known as “Speech Recognition” technology … Continue reading Voice Search and Its Impact on Modern Day SEO
Email strategist April Mullen shares advice about how issues with CCPA, AMP and BIMI will change how we approach email marketing this year. April Mullen on January 28, 2020 During a recent webinar where I co-presented with Senior Editor Jennifer Cannon, I received several questions relating to innovations that will impact email marketers in 2020. … Continue reading How emerging email innovation will impact marketers in 2020
Brett McHale — January 25, 2020 Whether you set the marketing budget for your own business or your clients tell you what they’re working with, the beginning of the year with a renewed budget—which means new goals, some attainable and some that may be a stretch. Last year, advertisers ranked increasing ROI/ROAS as the primary … Continue reading 5 Key Factors that Impact the Pacing of Your Ad Spend
Stephanie Ockerman — January 4, 2020 Follow @thetravelchica You have a big heart and a lot of determination, and you want to create a better world. That may mean empowering and supporting your team. Perhaps it means challenging policies and systems that are holding people back. And maybe it means creating a compelling vision for … Continue reading 3 Steps to Grow Your Impact and Influence
Take a less linear and more multidimensional view of core updates when they happen in the coming year. Mordy Oberstein on January 3, 2020 In the coming year, contributor and SMX West speaker, Mordy Oberstein believes SEOs should be analyzing the latent messages of what Google is actually trying to do holistically with core … Continue reading In 2020, focus on the impact of the user, not Google
Rosie Harman — December 27, 2019 Follow @Rozie_Harman Did you know that 3 quarters of high-potential employees say that they would be tempted to leave for their current organization on finding a better career opportunity or better use of their existing skills? Wait, there’s a way to hold on to them. Offer them the same … Continue reading 10 Ways AI Will Impact Talent Mobility in 2020
