Infobip partners with Community to launch a global messaging offering

A North American brand and celebrity SMS platform partners with a European omnichannel messaging service to grow both their audiences.

Omnichannel messaging platform Infobip has announced a partnership with SMS customer engagement platform Community allowing both vendors to expand their geographic footprint. U.S.-based Community will have an opportunity to reach an international audience, while London-based Infobip will gain greater access to the North American market.

Community and Infobip. Community, which numbers Ashton Kutcher among its founders, uses SMS to connect enterprise brands, political and public figures, creators, musicians and other celebrities to their audiences through a unique telephone number. The collaboration is intended to Community users to connect with worldwide fan and customer bases through personalized, precisely targeted mobile messages. It has previously operated only in North America.

Infobip’s mission is to enable omnichannel engagement across the customer journey through a single platform that also supports user authentication and contact center solutions. While Community has been SMS-centric, Infobip supports and connects engagement across a multitude of channels including not only SMS, but also email, voice, web and mobile push, in-app messaging, Instagram, Messenger and WhatsApp.


Why we care. With so much customer engagement occurring across a diverse and growing eco-system of channels, the ability to coordinate touchpoints and analyze impact within one platform will be attractive for marketers that lean heavily on those channels. Community adds a dash of glamor with its high profile celebrity users (hello, Kerry Washington) as well as enterprise brands like McDonald’s, CNN and William-Sonoma.

This looks like a strategic partnership rather than an integration of technologies, but we’ll watch and see whether Community expands its capabilities across additional channels.


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About the author


Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.