Ankur SharmaMarch 8, 2015 So, you’ve done all the hard work. You’ve built a great looking website. You’ve optimized that website for SEO. You’ve even implemented an effective marketing strategy to drive traffic to said website. Now you’re ready to sit back and reap the profits of your labor, but of course, there’s only one … Continue reading Reducing A High Bounce Rate
Cara HarshmanFebruary 27, 2015 Email is a core part of marketing because it works. The volume of marketing email I receive (therefore, unsubscribe to) has increased a lot over the past year and will probably continue to do so. Fifty-nine percent of marketers plan to increase their email marketing budgets in 2015 (source: Salesforce Pardot). … Continue reading Your Email Open Rate Is High? That’s Nice
Business.comFebruary 21, 2015 “I was fired and that’s okay,” Henrique de Castro tells LinkedIn’s Isabelle Roughol, “being fired is part of your career options.” This is an optimistic outlook to have if you’re just getting started in your career. But Mr. de Castro was no fledgling college graduate. He was the Yahoo COO and one … Continue reading Dear Boss, You’re Fired: High Profile Firings
Richie ContartesiJanuary 31, 2015 Is a High Quality Website Important? Think you’ve got what it takes to design a terrific-looking website, but your words just don’t seem to cut it? Fortunately, creating great content for a website is not that difficult, as long as you stick to some basic principles with your writing. The little … Continue reading The 10 Key Pieces of a High Quality Website
Dorien Morin-van DamJanuary 6, 2015 Teaching Social Media in Schools – a Necessity? I just read this article and then watched a three minute video by Jay Baer where he poses the question “Should Social Media Be Taught in High School?” Watch Jay here: Jay makes excellent points and, like him, I trust his mom’s opinion: … Continue reading Pondering Social Media – What If We Taught Social Media In High School?
US internet advertising is on pace to reach $50 billion in 2014. Greg Sterling on December 19, 2014 Yesterday the IAB released an interim report saying that US online advertising reached an historic high of $12.4 billion for Q3. Ad revenues in the first half of 2013 totaled roughly $23 billion. It’s likely that Q4 … Continue reading IAB: Online Q3 Ad Revenues Reach Historic High Of $12.4 Billion
Shoppers appear to be in serious buying mode, having done most of their gift-buying research for the season, according to the Marketing Land Online Retail Shopping Report. Pamela Parker on December 16, 2014 Online shoppers stopped doing quite as much research and started seriously buying last week, as conversion rates rose to the highest rate seen … Continue reading E-Commerce Conversion Rate At Seasonal High, While Traffic Remains Strong
By Angela Hausman, PhD, Published October 22, 2014 Why do some folks think that just because stealing digital content is easy, it’s OK? Maybe a generation who learned to steal online music and movies just doesn’t have the same view of stealing content? Maybe the stress of producing fresh content (a necessity in a post-Panda … Continue reading The High Cost of Stealing Digital Content
By Debbie Qaqish, Published October 10, 2014 In this three-part series, I examine the six keys of building and growing a thriving Revenue Marketing practice – strategy, content, people, process, technology and results. In Part One, I talked about Strategy and Content and Part Two covered People and Process . In today’s final installment, … Continue reading 6 Keys to Building a High Performance Revenue Marketing Practice: Part 3 – Technology & Results
Writing an article that is of a high quality requires more than just structuring an outline and entertaining the reader. It is in many ways a creative art based on the use of online marketing tools that help us gather and organize the information to be contained in the article. This gives the article validity … Continue reading How To Write High Quality Articles With These 5 Time-Saving Tools
