Margaret JacobyApril 2, 2015 In a recent article, we talked about job-related frustrations experienced by employees. Those frustrations included “not sharing about salary and benefits”, and “not having a culturally diverse and gender diverse leadership teams.” This week we are addressing the consequences of those mistakes and others—employee turnover. What exactly is “turnover?” Well, in … Continue reading 5 Steps to Avoid the High Cost of Employee Turnover
Katie SannerMarch 23, 2015 Professional services firms marketing priorities have recently shifted– and with those shifts, research shows that many firms are considering a new website. After all, 80 percent of prospects will look at your website when evaluating several firms. So you want to make sure their first impression is a good one. But … Continue reading Does Your Professional Services Firm Need A High Performance Or A Branding Website?
Michael KarpMarch 10, 2015 There is a lot to consider if you want to rank high for search engines. You need to consider the type of content your creating, whether it’s relevant to your audience, whether Google thinks it’s worth ranking, and even the user experience of your site. All of these factors, and more, … Continue reading How Do I Rank High for Search Engines?
Jason HooverMarch 8, 2015 Years ago I sold cars for a living. It was a job I thoroughly loved because I enjoyed both selling and vehicles. This combination contributed to my being one of the top performing sales consultants each month. Now, many years later, I’m still learning valuable lessons from those days. I was … Continue reading 3 Keys to a High Performance Team Machine
Ankur SharmaMarch 8, 2015 So, you’ve done all the hard work. You’ve built a great looking website. You’ve optimized that website for SEO. You’ve even implemented an effective marketing strategy to drive traffic to said website. Now you’re ready to sit back and reap the profits of your labor, but of course, there’s only one … Continue reading Reducing A High Bounce Rate
Cara HarshmanFebruary 27, 2015 Email is a core part of marketing because it works. The volume of marketing email I receive (therefore, unsubscribe to) has increased a lot over the past year and will probably continue to do so. Fifty-nine percent of marketers plan to increase their email marketing budgets in 2015 (source: Salesforce Pardot). … Continue reading Your Email Open Rate Is High? That’s Nice
Business.comFebruary 21, 2015 “I was fired and that’s okay,” Henrique de Castro tells LinkedIn’s Isabelle Roughol, “being fired is part of your career options.” This is an optimistic outlook to have if you’re just getting started in your career. But Mr. de Castro was no fledgling college graduate. He was the Yahoo COO and one … Continue reading Dear Boss, You’re Fired: High Profile Firings
Richie ContartesiJanuary 31, 2015 Is a High Quality Website Important? Think you’ve got what it takes to design a terrific-looking website, but your words just don’t seem to cut it? Fortunately, creating great content for a website is not that difficult, as long as you stick to some basic principles with your writing. The little … Continue reading The 10 Key Pieces of a High Quality Website
Dorien Morin-van DamJanuary 6, 2015 Teaching Social Media in Schools – a Necessity? I just read this article and then watched a three minute video by Jay Baer where he poses the question “Should Social Media Be Taught in High School?” Watch Jay here: Jay makes excellent points and, like him, I trust his mom’s opinion: … Continue reading Pondering Social Media – What If We Taught Social Media In High School?
US internet advertising is on pace to reach $50 billion in 2014. Greg Sterling on December 19, 2014 Yesterday the IAB released an interim report saying that US online advertising reached an historic high of $12.4 billion for Q3. Ad revenues in the first half of 2013 totaled roughly $23 billion. It’s likely that Q4 … Continue reading IAB: Online Q3 Ad Revenues Reach Historic High Of $12.4 Billion
