Tag Archives: High

When High Adwords And PPC Conversion Rates Are Bad For Business

Christian NkurunzizaMay 26, 2015 When managing your AdWords account, small unintentional mistakes can sink your business if not dealt with rapidly. Paul Downs, author of the late “You’re The Boss” column in the NY Times, learned a great lesson a few years ago: quantity means nothing without quality. Paul Downs makes custom conference tables, his business got … Continue reading When High Adwords And PPC Conversion Rates Are Bad For Business →

Data-Backed Proof For Why Product Video Drives High Ecommerce Conversions

Brad JeffersonMay 22, 2015 Are you using video on your ecommerce site? If not, you may be missing out. Research shows that customers make significantly more purchases from sites when product pages feature video. Liveclicker’s Video Commerce Report breaks it down,finding that sites featuring video on the majority of their product pages saw an increased … Continue reading Data-Backed Proof For Why Product Video Drives High Ecommerce Conversions →

Want High Growth? Your Website Must Be Mobile Friendly!

Rebekah RichardsApril 22, 2015 Do you struggle to keep up with all of Google’s algorithm updates? You’re not alone. Every time you make an update to your website to adhere to Google’s guidelines, it seems like something new happens, and you’re back to the drawing board. This never-ending game isn’t meant to frustrate you or … Continue reading Want High Growth? Your Website Must Be Mobile Friendly! →

Succession Management: How AmeriGas Identified High Potential Employees

Darleen DeRosaApril 21, 2015 Your company probably has a succession management plan for your CEO, but what if one of your top performing mid-level managers submitted a resignation letter tomorrow? Mid-level managers are the foundation your business is built on, and the cost of replacing them is significant. Some industry experts estimate it’s upward of … Continue reading Succession Management: How AmeriGas Identified High Potential Employees →

How Using High Tech Software Can Help You Beat Big Companies

Reda SedratiApril 14, 2015 It’s an exciting time to be the owner of a small business. Digital and Internet technology has reached a point where anyone can sell products and services to virtually anyone else. And every day, new innovations give small businesses more options: For example, small business owners are finding new ways to … Continue reading How Using High Tech Software Can Help You Beat Big Companies →