Tag Archives: Here’s

Here’s why marketers should care about Microsoft’s Cortana

With Microsoft’s focus on voice for enterprises, marketers need to understand how to adopt voice technology with customers, employees and stakeholders. Adam Dorfman on February 6, 2019 Over the past few years, one of the major stories of CES has been the rise of intelligent virtual assistants to power consumer products ranging from alarm clocks … Continue reading Here’s why marketers should care about Microsoft’s Cortana →

Here’s What Thought Leadership Isn’t

Leadership Lessons

Sarah Rosenquist — January 29, 2019 Follow @stryvemarketing — January 29, 2019 Right off the bat I need to make a disclaimer: I am not a thought leader. But that’s OK because I’m not going to pretend like I can tell you how to become the next Elon Musk. It seems like everyone on LinkedIn … Continue reading Here’s What Thought Leadership Isn’t →

Here’s why you should take a deep dive into data to optimize your conversions

Data Analytics

A thorough audit of tracking tools can improve your CRO framework because knowing your platform will help you think about how to best use it for your specific business strategy. Laura Robinson on January 17, 2019 So, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To … Continue reading Here’s why you should take a deep dive into data to optimize your conversions →

Here’s why a disciplined story is so vital to digital transformation success

Business Transformation

Content is what makes a digital transformation run, so telling a story across all channels that is clear and consistent is more important than ever. Jason Ocker on January 11, 2019 You must feed digital transformation or it dies. Once you’ve gone through the Herculean work of integrating the tech stack, designing and developing great … Continue reading Here’s why a disciplined story is so vital to digital transformation success →

Here’s why you should get into the ABM game

Account Management

Don’t be put off by perceptions of complexity, laying fresh tracks is less about succeeding initially and more about just doing it. John Steinert on January 11, 2019 Try as I might, I failed to get my kids excited about most sports. They took more to the arts. Surprisingly, though, skiing was different. A perfect … Continue reading Here’s why you should get into the ABM game →

Here’s how marketers get motivated for the new year

Marketing Guide

Analyze your numbers, goals, strategies and tactics because it’s important to document why you succeeded or failed in order to find improvements in 2019. Ryan Phelan on January 7, 2019 Welcome back! The holiday crush is over, and 2018 is behind us. You’re at your desk, the year is less than a month old, … Continue reading Here’s how marketers get motivated for the new year →

Email trustworthiness: Here’s how to avoid looking like spam

Email Strategy

Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing from spam. Len Shneyder on January 4, 2019 We’ve come a long way since the early days of email and its critical role in all corners of the internet. Today, … Continue reading Email trustworthiness: Here’s how to avoid looking like spam →

Slim Budget? Here’s What to Spend Money On When Starting a Freelance Business

Freelancing

Taylor Gordon — January 4, 2019 — January 4, 2019 You’re probably aware that you have to spend money to make money. The good thing about a freelance business is you can start with a pretty bare business budget and still see results. You can build a solid foundation without spending hundreds or thousands of … Continue reading Slim Budget? Here’s What to Spend Money On When Starting a Freelance Business →

Digital marketing in 2019: Here’s where we’re headed this year

Digital Marketing

Brands that embrace emerging technologies and advertising formats – like connected TV, visual and voice search and AR advertising – will thrive in the new year. Chris Loretto on January 2, 2019 From the rise of voice advertising to the connected TV revolution, there were major strides in the digital marketing space this past year. … Continue reading Digital marketing in 2019: Here’s where we’re headed this year →