Tag Archives: Here’s

Here’s how digital word of mouth and search have converged

Marketing Strategy

Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback. Adam Dorfman on April 18, 2019   For many industry practitioners, including me, the Moz Local Search Ranking Factors report serves as a useful and reference throughout the year to stay abreast of local search ranking … Continue reading Here’s how digital word of mouth and search have converged →

Trust is the Key to Employee Retention — Here’s How to Build It

Employees Retention

Michael Burdick — April 12, 2019 Follow @paro_io — April 12, 2019 When any relationship is on the rocks, one of the worst possible solutions is resorting to paranoid attempts to exert control. Despite the obvious flaws of this approach, many managers end up making matters worse by showing employees a lack of trust. Nowhere … Continue reading Trust is the Key to Employee Retention — Here’s How to Build It →

Content alone is not going to win the streaming war. Here’s why

Content Strategy

Disney, Apple, Netflix and Amazon all think pure subscription-based services are the answer but consumers disagree. Dallas Lawrence on April 12, 2019 Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced Disney+, … Continue reading Content alone is not going to win the streaming war. Here’s why →

Keeping Your Agency Longer Benefits Your Brand; Here’s How to Maximize Those Relationships

Outsourcing

Kip Botirius — March 11, 2019 Follow @https://twitter.com/kbotirius?lang=en — March 11, 2019 For many businesses, retaining agency expertise is a huge obstacle rather than a strategic advantage. Research from content intelligence platform Vennli indicates that the average relationship between a client and an agency lasts just two to four years. Without a doubt, transitioning from … Continue reading Keeping Your Agency Longer Benefits Your Brand; Here’s How to Maximize Those Relationships →

Here’s what email marketers can learn from Morning Brew’s expansion

Email Marketing Tips

Sure, it’s the content, stupid. But a strict focus on voice and understanding your audience helped the newsletter company expand into other topic verticals this week. Henry Powderly on March 8, 2019 Morning Brew founders Alex Lieberman (left) and Austin Rief. While marketers of all kinds are laboring over dozens of personas that make up … Continue reading Here’s what email marketers can learn from Morning Brew’s expansion →

Here’s Quite Possibly The Easiest (and Safest) Way to Move Your WordPress Site

WordPress

Louis Allport — February 25, 2019 — February 25, 2019 If you read through the official WordPress article on how to move your site, it can sound pretty scary. There’s lots of complicated sounding terms you may not be familiar with, like: Data serialization… Server paths… MySQL tables… … and more… To be perfectly frank, … Continue reading Here’s Quite Possibly The Easiest (and Safest) Way to Move Your WordPress Site →

Identity management investment can pay off, and here’s how

Identity

Marketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your program. Marc Rossen on February 14, 2019 The marketing industry has been awash with articles and papers talking about marketing technology and the importance of linking identity management across an enterprise’s investments. And rightfully so. Brands … Continue reading Identity management investment can pay off, and here’s how →

Random Posts on