Category Archives: AI Agentic AI

How agentic AI is changing the future of marketing

Scott Brinker talked about AI agents and the future of marketing at the November MarTech Conference. Here’s a recap. MarTechBot on November 17, 2025   At the November MarTech Conference, Scott Brinker — editor of Chiefmartec.com — delivered a keynote on how agentic AI will transform marketing. Drawing on decades in marketing technology, Brinker walked … Continue reading How agentic AI is changing the future of marketing

Hightouch enters the fray for agentic AI for marketers

Hightouch unveils AI agents trained in real marketing workflows, hoping to make it easier for marketers to work smarter and faster.  Mike Pastore on November 12, 2025   Hightouch today introduced Hightouch Agents, designed to accelerate and automate a wide array of slow, manual tasks that hinder marketing efforts. Hightouch Agents connect directly to a … Continue reading Hightouch enters the fray for agentic AI for marketers