Training, guardrails, and prompt libraries can help reduce AI workslop. The bigger problem is how AI knowledge moves through your organization. By Melissa Reeve Published on June 16, 2026 On a recent call, the head of marketing at a mid-sized B2B SaaS company walked me through everything her team did to fix their … Continue reading Better prompts won’t fix your workslop problem
AI makes software easier to replicate. The vendors that last become part of how customers operate every day. By Tim Hillison Published on June 2, 2026 For 15 years, vendors built GTM systems to acquire customers and accelerate growth. They measured and optimized for what they could see, including closed revenue, pipeline, and … Continue reading Scale gets you in the door, but workflows keep you embedded
May 31, 2026 Your workforce doesn’t need more AI. It needs play BY Dara Simkin and Tane Hunter Ask a room full of professionals what percentage of their working day is improvised. The answer is always the same: 60, 70, 80%. Maybe more. Then ask how many have had professional improv training. The silence is answer … Continue reading Your workforce doesn’t need more AI. It needs play
Oracle is betting that role-based AI agents — not standalone tools — will let revenue teams cut through data silos and focus more on strategy and growth. By Mike Pastore February 10, 2026 Oracle today announced more role-based AI agents for revenue teams using Oracle Fusion Cloud Applications. The new agents are embedded within … Continue reading Oracle expands its AI agents for marketing, sales and CS teams
How Howie Mandel’s Clean Eating Ties To Agentic Measurement by Laurie Sullivan , Staff Writer, January 7, 2026 The jump to marketing mix modeling-like features for small companies became a reality with support from AI agents, but JamPack’d’s co-founder never thought the technology would nearly double campaign performance for ads running across apps owned by … Continue reading How Howie Mandel’s Clean Eating Ties To Agentic Measurement
Scott Brinker talked about AI agents and the future of marketing at the November MarTech Conference. Here’s a recap. MarTechBot on November 17, 2025 At the November MarTech Conference, Scott Brinker — editor of Chiefmartec.com — delivered a keynote on how agentic AI will transform marketing. Drawing on decades in marketing technology, Brinker walked … Continue reading How agentic AI is changing the future of marketing
Hightouch unveils AI agents trained in real marketing workflows, hoping to make it easier for marketers to work smarter and faster. Mike Pastore on November 12, 2025 Hightouch today introduced Hightouch Agents, designed to accelerate and automate a wide array of slow, manual tasks that hinder marketing efforts. Hightouch Agents connect directly to a … Continue reading Hightouch enters the fray for agentic AI for marketers
