Tag Archives: Headlines

How to Write Great Headlines for People and Search

Salma JafriJuly 13, 2015 Most of us know the power of a great headline. But have trouble getting it right. Sometimes it’s too wordy. Other times too vague. Sometimes it doesn’t convey the essence of what we mean. Or maybe it just sounds too boring. How great would it be if we had a formula to … Continue reading How to Write Great Headlines for People and Search →

LinkedIn Headlines: Your Essential “Stalker”

Bob WoodsJuly 8, 2015 You may not know it, but you have a stalker on LinkedIn. You can’t get rid of this particular stalker, either. There’s no way to block or report this stalker. What’s more, LinkedIn wants this stalker to “follow” you everywhere. Once you find out about this stalker, you should actually embrace … Continue reading LinkedIn Headlines: Your Essential “Stalker” →

How To Write Blog Headlines People Will Actually Click On [Report]

Blogging

Shelly KramerJune 7, 2015 Much has been written about how your blog content has become a key element in connecting to and interacting with your prospects and customers. However good your content may be, one vital fact remains – your headline is the gateway to your content and if you don’t understand what works, few … Continue reading How To Write Blog Headlines People Will Actually Click On [Report] →

Data-Driven Strategies for Writing Better Titles & Headlines (Infographic)

Strategy

Louis FoongMay 22, 2015 It’s hard to overstate the value of a good title or headline. It is your first, possibly only chance to capture the attention of your audience. That’s why it’s important to craft interesting headlines every time. This infographic draws data from Hubspot and Outbrain to analyze the results of over three … Continue reading Data-Driven Strategies for Writing Better Titles & Headlines (Infographic) →

5 Facebook Headlines We Hate To Love

Facebook

Miguel ConnerMay 21, 2015 Scrolling down Facebook. Your eye catches a headline. Index finger shakes. Click me! Click me! You keep scrolling down, assured of your hulking free will. Time is too important to be wasted. You scroll up and click it. Ahhh! That situation illustrates the power of headlines—especially in the social media era. … Continue reading 5 Facebook Headlines We Hate To Love →

Shocking! Clickbait Headlines May Be Ruining Your Email Marketing

Email Marketing

Study finds that consumers are less likely to open emails with words like “shocking” and “secret of” in the Subject line. Matt McGee on April 28, 2015 You won’t believe it! (Actually, I think you will.) Clickbait headlines often work on social networks and across the web, but they’re not a good idea for your … Continue reading Shocking! Clickbait Headlines May Be Ruining Your Email Marketing →

Beware of Bad Headlines

Content Marketing, Web Management Guidelines

Colleen McKennaFebruary 9, 2015 The headline is the most important part of the story. In fact, statistics say that on average, 8 out of 10 people read headline copy, compared to 2 out of 10 who read the rest of the story. Headlines grab, shock, educate and entertain us. Used wisely they draw us in … Continue reading Beware of Bad Headlines →

21 Tips for Writing Great Ad Headlines

Ad Campaigns

Dan ShewanFebruary 2, 2015 Great ad headlines are like the flashy displays you see in store windows every day. They’re there to stop you in your tracks, make you picture yourself owning whatever it is they’re selling, and force you to cross the psychological threshold and walk into the store to buy it. Of course, … Continue reading 21 Tips for Writing Great Ad Headlines →

22 Headlines That Went Viral. Have These Marketers Cracked the Code?

Digital Marketing, Marketing Guide

Jeff BullasJanuary 15, 2015 Headlines were the key tactic to make people buy newspapers, buy books and magazines. Now they make people click and share on the web and your mobile phone. Bloggers, publishers and marketers are always on the lookout for attracting attention to drive traffic, engage with their readers and customers and make … Continue reading 22 Headlines That Went Viral. Have These Marketers Cracked the Code? →

How to Write Killer Headlines that Grab Attention

Marketing Guide

Three simple rules for writing blog headlines that attract more traffic to your blog. For seven seconds you’re mine. But that’s all I get. Just seven seconds and you’re on to the next blog article. With excessive amounts of content all competing for attention in a crowded media landscape, the average reader takes just seven … Continue reading How to Write Killer Headlines that Grab Attention →