Crimtan’s CTO explains what you can do to improve your marketing’s efficiency while also aiding in the fight against climate change. Constantine von Hoffman on November 7, 2023 I started covering climate change, the increasing temperature of the planet as a result of human activities, in the 1990s. At the time the possible impacts seemed … Continue reading How reducing your carbon footprint can save you money and increase ad impact
Category Archives: Carbon Footprint
How The Physics Of Carbon Neutral Will Change The Ad Industry
As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To Rise by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2023 California governor Gavin Newsom says he will sign legislation that would require large companies to disclose their carbon footprints, potentially putting the state ahead of federal regulators on managing corporate climate risks. The State … Continue reading How The Physics Of Carbon Neutral Will Change The Ad Industry
Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3
Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3 by Laurie Sullivan @lauriesullivan, June 15, 2023 Microsoft has partnered with Scope3 to offer its partners a way to reduce the carbon footprint of their digital advertising. Scope3’s mission is to decarbonize media and advertising. Climate Shield — Scope3’s product that is helping to … Continue reading Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3
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