Plan, build and maintain effective email journeys that drive revenue, nurture customers and outperform basic automations. Ryan Phelan on August 20, 2025 I just came back from a journey. I adopted Luca, a 100-pound standard poodle, in Palm Springs, California, and drove him back to my home in Dallas. The trip took my co-driver … Continue reading How to make email automations work as hard as you do
August 09, 2025 New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think BY Inc. I’m a big fan of productivity bursts. Like choosing a task that will take 10 or 12 hours—a task you’ve long been putting off specifically because it will take 10 or 12 … Continue reading New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think
Brand spend is no longer safe. Marketers must defend it with data, strategy and CFO-ready evidence — or watch it disappear. Matt Wakeman on June 20, 2025 This article was co-authored by Rachel Smith, a Sr. Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and marketing operations. … Continue reading CFOs want hard numbers, not brand vibes
The challenges transitioning from leads to accounts in B2B are both technical and organizational. MarTechBot on June 2, 2025 at In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading Why is it so hard to shift marketing’s focus from leads to accounts?
Forget persuasion. AI is changing the rules of B2B GTM, putting buyers in the driver’s seat. Find out how to adapt — or risk irrelevance. Mark Stouse on March 18, 2025 By 2028, traditional B2B marketing and sales tactics — from demand generation to outbound prospecting — will be nearly unrecognizable or extinct. Buyers … Continue reading The hard truth about what AI will do to GTM
February 19, 2025 This brand’s ‘hard honey’ is bringing mead into the 21st century Lixir Hard Honey is pushing to make ancient drink mead appealing to drinkers—and make its product sustainably. BY Andrew Watman When he was a teenager, Collin McKenna’s interest in changing the food system led him to move from Colorado to Hawaii for … Continue reading This brand’s ‘hard honey’ is bringing mead into the 21st century
PFAS compounds have carbon-fluorine bonds, one of the strongest in chemistry. BY The Conversation Perfluoroalkyl and polyfluoroalkyl substances, or PFAS, have earned the nickname “forever chemicals” from their extraordinary ability to stick around in the environment long after they’ve been used. These synthetic compounds, commonly used in consumer products and industrial applications for their water- and … Continue reading ‘Forever chemicals’ are hard to break down, but light works
November 09, 2024 Worried about the future? History proves it’s hard to predict In 1974, 20 of the world’s leading intellectuals tried to imagine life in 2024. They got a lot wrong. BY Ted C. Fishman In 1974, the worthy Saturday Review, then in its 50th year, published several anniversary issues that took stock of how … Continue reading Worried about the future? History proves it’s hard to predict
August 21, 2024 Parents are avoiding hard conversations with Gen Z Parents who find a topic difficult are less likely to bring it up even when they think it’s important. BY Shalene Gupta Difficult conversations with parents are rite of passage for childhood, whether it’s about friendship, grades, mental health, or romance. However, a new Gallup … Continue reading Parents are avoiding hard conversations with Gen Z
The US has sued Adobe over early termination fees and making subscriptions hard to cancel The FTC took action after receiving numerous complaints from consumers across the country. pranav dixit Updated Mon, Jun 17, 2024 REUTERS / Reuters The US government has sued Adobe and two senior company executives for allegedly deceiving consumers by … Continue reading The US has sued Adobe over early termination fees and making subscriptions hard to cancel
