Tag Archives: Hard

Why is it so hard to shift marketing’s focus from leads to accounts?

Marketing Strategy

The challenges transitioning from leads to accounts in B2B are both technical and organizational. MarTechBot on June 2, 2025 at      In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet.  Q: … Continue reading Why is it so hard to shift marketing’s focus from leads to accounts? →

This brand’s ‘hard honey’ is bringing mead into the 21st century

Branding

 February 19, 2025 This brand’s ‘hard honey’ is bringing mead into the 21st century Lixir Hard Honey is pushing to make ancient drink mead appealing to drinkers—and make its product sustainably. BY Andrew Watman When he was a teenager, Collin McKenna’s interest in changing the food system led him to move from Colorado to Hawaii for … Continue reading This brand’s ‘hard honey’ is bringing mead into the 21st century →

‘Forever chemicals’ are hard to break down, but light works

Business Development

PFAS compounds have carbon-fluorine bonds, one of the strongest in chemistry. BY The Conversation Perfluoroalkyl and polyfluoroalkyl substances, or PFAS, have earned the nickname “forever chemicals” from their extraordinary ability to stick around in the environment long after they’ve been used. These synthetic compounds, commonly used in consumer products and industrial applications for their water- and … Continue reading ‘Forever chemicals’ are hard to break down, but light works →

The US has sued Adobe over early termination fees and making subscriptions hard to cancel

Adobe Services

The US has sued Adobe over early termination fees and making subscriptions hard to cancel The FTC took action after receiving numerous complaints from consumers across the country. pranav dixit   Updated Mon, Jun 17, 2024 REUTERS / Reuters The US government has sued Adobe and two senior company executives for allegedly deceiving consumers by … Continue reading The US has sued Adobe over early termination fees and making subscriptions hard to cancel →

We spent nearly a year building a gen AI tool. These are the 5 (hard) lessons we learned

Generative AI

June 11, 2024 We spent nearly a year building a generative AI tool. These are the 5 (hard) lessons we learned McKinsey built an AI tool called Lilli to bring sources and capabilities into one platform to improve workflows. BY Kitti Lakner and Erik Roth When generative artificial intelligence (gen AI) emerged prominently in late 2022, … Continue reading We spent nearly a year building a gen AI tool. These are the 5 (hard) lessons we learned →

Ghosted, orbited, breadcrumbed: Digital dating is hard. Here’s how to cope

Dating Apps

April 29, 2024 Ghosted, orbited, breadcrumbed: Digital dating is hard. Here’s how to cope A pair of studies in 2004 and 2005 showed people prefer receiving negative attention over being ignored entirely. BY The Conversation Buzzwords describing the digital dating scene are all over social media. Have you been ghosted? Is someone orbiting you? Are you being … Continue reading Ghosted, orbited, breadcrumbed: Digital dating is hard. Here’s how to cope →

Patrick Mahomes’ helmet shattered after a hard hit. Was it a design feature or design flaw?

Safety

  By Associated Press January 18, 2024 The manufacturer of the helmet that Chiefs quarterback Patrick Mahomes shattered during their AFC wild-card game with Miami says it “did its job” by protecting the league MVP “during a head-to-head impact in unprecedented cold temperatures.” The game Saturday night was the fourth-coldest in NFL history. The temperature … Continue reading Patrick Mahomes’ helmet shattered after a hard hit. Was it a design feature or design flaw? →

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