Category Archives: McDonald

McDonald’s loses EU trademark battle with Irish rival Supermac’s

June 05, 2024 McDonald’s loses EU trademark battle with Irish rival Supermac’s The General Court’s ruling will allow Supermac’s to expand to the rest of the EU. BY Associated Press McDonald’s lost a European Union trademark dispute over the Big Mac name after a top European Union court sided Wednesday with Irish fast food rival Supermac’s … Continue reading McDonald’s loses EU trademark battle with Irish rival Supermac’s

McDonald’s First Foray Into AI Experiments And User-Generated Content

McDonald’s First Foray Into AI Experiments Supported By User-Generated Content by Laurie Sullivan , Staff Writer @lauriesullivan, June 3, 2024 For marketers wondering what AI can do to help market and advertise a brand, look at McDonald’s’ first foray into the technology. And in a sense, it’s consumer generated. McDonald’s provided the technology. In exchange, it … Continue reading McDonald’s First Foray Into AI Experiments And User-Generated Content

McDonald’s and DoorDash: Why the burger chain actually got a pretty good deal

By Clint Rainey   February 15, 2022   The pandemic has rerouted McDonald’s business through exactly the channels you’d expect: toward the drive-thru lane and onto food-delivery apps like DoorDash and Uber Eats. To roll with it, McDonald’s has made adaptions on the fly, but the company hasn’t been able to stop profits from falling, … Continue reading McDonald’s and DoorDash: Why the burger chain actually got a pretty good deal