by Sarah Matista February 14, 2016 Follow @sarahmatistaFebruary 14, 2016 From the Oscars to the Super Bowl and everything in between, we’ve talked about how ‘newsjacking’ (real-time marketing) is a great way to get new social followers and engage your current followers at the same time. No matter how convinced a small business owner may … Continue reading Bad Weather, Great Content: Grow Your YouTube Channel Like Moses Brown School
Tag Archives: great
5 Ways to Reward Great Employees Besides Money
by Kevin Daum February 14, 2016 Follow @YPOFebruary 14, 2016 When your company is underperforming, many employers assume cash incentives will turn up the volume. All employees are delighted by a raise or a bonus, right? Sure, for about five minutes. It turns out money isn’t actually everything when getting a high-powered team to meet … Continue reading 5 Ways to Reward Great Employees Besides Money
Elements of a Great Company Culture
by Personal Branding Blog February 9, 2016February 9, 2016 A great company culture can help a company recruit the best candidates as well as improve productivity. Therefore, entrepreneurs and small business owners should start building their company culture from day one. However, what do you understand when you think about company culture? Office game rooms, … Continue reading Elements of a Great Company Culture
Mass Emailing Sucks, Here’s How Top Marketers Send Great Emails
by Delphine Moulu January 29, 2016 Follow @reelevantappJanuary 29, 2016 Why mass mailing sucks Mass mailing consists in sending the same message to your entire contact list. No matter your recipients age, sex, location, preferences or purchase history, they will all receive the very same content at the very same time. Mass mailing is the … Continue reading Mass Emailing Sucks, Here’s How Top Marketers Send Great Emails
7 Traits That Will Make You A Great Digital Marketer
Knowledge and expertise are important, but columnist Will Scott asserts that there are certain intangible qualities which online marketing rock stars all seem to share. Do these apply to you? Will Scott on January 29, 2016 at 10:45 am It’s hard to believe, but as of this month, I’ve been the owner of an SEO … Continue reading 7 Traits That Will Make You A Great Digital Marketer
Creating Great Visuals for Social Media
by Bonnie Harris January 22, 2016 Follow @waxgirl333January 22, 2016 Visual media is an important element of your marketing. It grabs the attention of the viewer and tells a meaningful story in a glance. Visuals help you create brand recognition, highlight events, promote products and create a curated catalog of your business. The kiss of … Continue reading Creating Great Visuals for Social Media
4 Great Social Media Trends You Might Not Be Utilizing
by Jessica Bowers January 21, 2016January 21, 2016 Social media has produced tons of great trends in the past year; are you taking advantage? Social media is a unique tool for marketers, advertisers, community managers, and sales professionals—it helps them appeal to and connect with customers. But as far as marketing goes, there are still … Continue reading 4 Great Social Media Trends You Might Not Be Utilizing
Email Amassing? 24 More Great Ideas + 18 Content Tips
by VerticalResponse January 15, 2016 Follow @VR4SmallBizJanuary 15, 2016 In our last blog, we helped brainstorm 50 actions you can take to build up a viable list of email addresses for marketing purposes. Here’s another installment with 42 more tips, including pointers that focus on creating relevant and appealing content that will attract and retain … Continue reading Email Amassing? 24 More Great Ideas + 18 Content Tips
How to Write a Great Job Ad
by Personal Branding Blog January 12, 2016January 12, 2016 Job ads are your first communication tool with a candidate and if you want the best ones, you should treat job ads as a marketing item. A well written job ad not only gives you a pool of great candidates but also saves your time and … Continue reading How to Write a Great Job Ad
8 “Must Do’s” for Great Leadership
by Kathi Miller-Miller January 6, 2016 Follow @KathimilleJanuary 6, 2016 There’s no doubt about it, middle management is hard. Chances are you find yourself wearing all kinds of hats. In fact, any given week may find you completing tasks ranging from candidate screening to refereeing, mentoring and yes sometimes even producing final deliverables yourself to … Continue reading 8 “Must Do’s” for Great Leadership
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