by Will Fanguy March 11, 2016 Follow @willfanguyMarch 11, 2016 Here at Piktochart, we’re all about visual storytelling. If a picture is worth a thousand words, imagine how much value you can place on an infographic. But what about the value behind the picture? We’ve had a chance to work with and speak to nearly … Continue reading How to Get Your Great Images Found by Google
by Marc Hummel March 6, 2016 Follow @realmarchummelMarch 6, 2016 User experience (UX) optimization and conversion rate optimization (CRO). They both utilize testing software, employ creative data geeks, with an eye toward improving business results. But where does the common ground end? Where do things get nasty? Does it always, always, always have to come … Continue reading Optimizing for Humans vs. Conversions: The Great Throwdown of 2016
by Perryn Olson February 27, 2016February 27, 2016 It has been proven that providing valuable content from visible industry experts can drive leads to your company. But when your content marketing efforts work, the problem can shift from “not enough” to “too much” work. For manufacturers, an increase in the number of orders is not … Continue reading 3 Great Reasons To Embrace Your Next Generation Of Industry Experts
by Sarah Matista February 14, 2016 Follow @sarahmatistaFebruary 14, 2016 From the Oscars to the Super Bowl and everything in between, we’ve talked about how ‘newsjacking’ (real-time marketing) is a great way to get new social followers and engage your current followers at the same time. No matter how convinced a small business owner may … Continue reading Bad Weather, Great Content: Grow Your YouTube Channel Like Moses Brown School
by Kevin Daum February 14, 2016 Follow @YPOFebruary 14, 2016 When your company is underperforming, many employers assume cash incentives will turn up the volume. All employees are delighted by a raise or a bonus, right? Sure, for about five minutes. It turns out money isn’t actually everything when getting a high-powered team to meet … Continue reading 5 Ways to Reward Great Employees Besides Money
by Personal Branding Blog February 9, 2016February 9, 2016 A great company culture can help a company recruit the best candidates as well as improve productivity. Therefore, entrepreneurs and small business owners should start building their company culture from day one. However, what do you understand when you think about company culture? Office game rooms, … Continue reading Elements of a Great Company Culture
by Delphine Moulu January 29, 2016 Follow @reelevantappJanuary 29, 2016 Why mass mailing sucks Mass mailing consists in sending the same message to your entire contact list. No matter your recipients age, sex, location, preferences or purchase history, they will all receive the very same content at the very same time. Mass mailing is the … Continue reading Mass Emailing Sucks, Here’s How Top Marketers Send Great Emails
Knowledge and expertise are important, but columnist Will Scott asserts that there are certain intangible qualities which online marketing rock stars all seem to share. Do these apply to you? Will Scott on January 29, 2016 at 10:45 am It’s hard to believe, but as of this month, I’ve been the owner of an SEO … Continue reading 7 Traits That Will Make You A Great Digital Marketer
by Bonnie Harris January 22, 2016 Follow @waxgirl333January 22, 2016 Visual media is an important element of your marketing. It grabs the attention of the viewer and tells a meaningful story in a glance. Visuals help you create brand recognition, highlight events, promote products and create a curated catalog of your business. The kiss of … Continue reading Creating Great Visuals for Social Media
by Jessica Bowers January 21, 2016January 21, 2016 Social media has produced tons of great trends in the past year; are you taking advantage? Social media is a unique tool for marketers, advertisers, community managers, and sales professionals—it helps them appeal to and connect with customers. But as far as marketing goes, there are still … Continue reading 4 Great Social Media Trends You Might Not Be Utilizing
