by Louis Foong January 5, 2016 Follow @thealeagroupJanuary 5, 2016 Every digital marketer is after the same thing – the elusive backlink, share, or retweet. Creating content that your audience wants to pass along to their own audiences is an art. Content needs to be engaging and has to provide some sort of value to … Continue reading Reach the PEAC of Great Content [Infographic]
by Greg Cawood January 4, 2016January 4, 2016 Read enough blogs about social media and marketing for business-to-business companies, and you’ll see the same point coming up again and again: If you’re a B2B firm, you need to be on LinkedIn. And it’s true. It’s the ideal social network for the B2B world, allowing you … Continue reading 4 Steps to a Great B2B Social Media Strategy
by Deidre Paknad December 30, 2015 Follow @day_dreeDecember 30, 2015 If you lead a team, coaching people and giving regular feedback– positive and constructive– is part of the job. Prioritizing 1on1s and doing the “soft stuff” that builds morale, culture and people are strategic elements of leadership. If you hesitate to give feedback for fear … Continue reading Connect, Calibrate and Coach: A Simple Formula for Great 1on1s
By Christine Bellefontaine December 24th, 2015 As more companies move to embrace content strategies as part of their SEO efforts, we hear over and over again from all sources that the key to getting those content pieces found is about creating good content that users find engaging. Don’t worry about old school SEO tactics – … Continue reading “Just Build Great Content”
by John Meyer December 23, 2015 Follow @johnameyerDecember 23, 2015 Four Great Reasons to Consider Remarketing Ads for Your Business With much of today’s global commerce completed online, it is imperative for businesses to maximize their cyber advertising efforts by aggressively tracking visitors to their respective websites. Tracking alone is not enough, however, as sales … Continue reading 4 Great Reasons to Consider Remarketing Ads for Your Business
by Simon Davies December 17, 2015 Follow @SimonTheoDaviesDecember 17, 2015 At various points throughout their careers, professionals will need to prepare a CV and cover letter. Although this task should be a simple one that’s purely based on achievements and aspirations, it is often dreaded and hugely affected by preconceived notions. For example, graduates with little … Continue reading The 4 Rules Behind a Great CV & Cover Letter
by Jeff Charles December 16, 2015 Follow @ArtisanOwlDecember 16, 2015 Have you ever wished that your prospects would just open up and tell you exactly how to get them to buy from you? I’m sure you have. If only it were that easy. In the last post, we discussed the importance of introducing your company … Continue reading How to Ask Great Questions and Close More Deals
by Trisha Winter December 16, 2015 Follow @TrishawinterDecember 16, 2015 Why referral marketing is the best channel for organic acquisition Organic acquisition – kind of an oxymoron. Executives see the word “organic” and they think “free”. Marketers see the word “organic” and think “a helluva lot of work”. Both know that it is the highest … Continue reading Organic Acquisition is Great, but Can it Be Done at Scale?
by Will Holland December 13, 2015 Follow @xpndinteractiveDecember 13, 2015 When it works, voiceover is that smart friend you can always count on. When it doesn’t, it’s that guy sitting behind you in a movie, loudly explaining all the obvious parts to his date. The problem isn’t identifying bad voiceover (we all know it when … Continue reading How Great eLearning Voiceover Script Writing Gets Your Point Across
Columnist Scott Rayden highlights the the people, books and videos that have inspired him in his marketing career in the hopes that they can encourage and motivate you, as well. Scott Rayden on December 24, 2015 With the holidays quickly approaching, I thought I would get into the giving spirit and take a different approach … Continue reading A Holiday Gift: 5 Sources Of Great Marketing Motivation
