Tag Archives: Google

6 Essential Google My Business Tips to Resolve Low Ranking Issues

Search Engine Ranking

Jonathon ByrdOctober 2, 2015 Google My Business (GMB) is an essential tool used by small businesses to apply a significant fingerprint in local search. Since there is a vast assortment of local businesses that provide similar products or services, it is extremely important that their GMB listing is completely accurate. Failure to do so may … Continue reading 6 Essential Google My Business Tips to Resolve Low Ranking Issues →

Beyond Google Rankings: How Buzzfeed, Spotify and Zynga Generate Revenue from Traffic

Revenue Generation

Rohan AyyarSeptember 30, 2015 Let’s say you’re a small business that started out online with a simple WordPress website. Then you went on to build and establish a known brand in your niche. Now you’ve jumped a few steps ahead, monetized your site and made it fully transactional. The final piece of the puzzle is … Continue reading Beyond Google Rankings: How Buzzfeed, Spotify and Zynga Generate Revenue from Traffic →

Google AdWords Will Soon Allow Ads to be Targeted Using Email Addresses

Ad Targeting

Helen GeraghtyOctober 1, 2015 Earlier this week Google announced that they will be launching a new and exciting AdWords feature called Customer Match, which will allow advertisers to target their ads at specific people using their email addresses. What do we know so far? Customer Match is expected to be rolled out to all advertisers … Continue reading Google AdWords Will Soon Allow Ads to be Targeted Using Email Addresses →

Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match

Google Tools

Advertisers will be able to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube. Ginny Marvin on September 28, 2015 Google is making its move to bring first-party data to search results — and YouTube and Gmail. The new product, called Customer Match, lets advertisers upload their customer … Continue reading Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match →

Making Sense of Google Analytics: 10 Tips for Small Businesses

Small Business

Jeremy TaylorSeptember 24, 2015 Google Analytics offers a truly extensive range of actionable data. It will show you who’s browsing your website, how they’re using it and how they found you. Without analytics, you rely on guesswork (and guesswork is a terrible business model). The problem is that it can be tricky to identify the … Continue reading Making Sense of Google Analytics: 10 Tips for Small Businesses →

Google Sues SEO Firm For Making False Partnership Claims In Illegal Robocalls

Search Engine Optimization

After demanding the false claims and robocalls stop more than a year ago, Google brings legal action against the agency. Ginny Marvin on September 17, 2015 On Wednesday, Google took legal action against a search marketing firm for allegedly making illegal automated calls to small businesses and falsely claiming to be working for or with … Continue reading Google Sues SEO Firm For Making False Partnership Claims In Illegal Robocalls →

Internet Search Is Changing: The Future of SEO (and Google)

Search Engine Optimization

Laura DonovanSeptember 17, 2015 I still remember when just putting a website up in a certain category practically guaranteed Page 1 results on Google (and other search engines when they still mattered).  As time went on, I registered my  “brick and mortar” and other local service clients on Local Google and Local Yahoo.  Again, practically … Continue reading Internet Search Is Changing: The Future of SEO (and Google) →

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