VerticalResponseOctober 15, 2015 Have you googled your business lately? What comes up? Wouldn’t it be nice to see a display that instantly gives customers your location, address, hours of operation, phone number, link to your website and customer reviews? It’s not a pipe dream. Every small business can make a killer digital display, like the … Continue reading The Ultimate Guide to ‘Google My Business’
By Lyena Solomon October 15th, 2015 Content has become a key piece of most consumer and B2B websites, with companies investing significant dollars in user friendly content to drive SEO performance, and customer engagement. Providing value to customers, and ensuring the investment is worthwhile can be a challenge, but with Google Analytics, you can assess and … Continue reading Google Analytics Insights For Content Creators
Tim AshOctober 13, 2015 If you want to maximize the tool, Google Analytics gets pretty complex pretty quickly. But that shouldn’t stop you if you’re just starting to pick up new skills. Mercifully, within the bounds of Google Analytics, people can share how they filter information, how they run reports, how they use dashboards – … Continue reading 1 Hour with Google Analytics: Getting the Basics Down in Just 60 Minutes
By Gary Dek October 8th, 2015 Aren’t you tired of constantly hearing about how Google is going to replace traditional links with social links soon? Every few months, an “expert” publishes a case study explaining that social links are ranking factors, and then surmises that social media will become the new SEO in a couple years. … Continue reading Social Signals Suck: Why Google Still Prefers The Gameable Link
ZOG DigitalOctober 7, 2015 Google recently introduced Customer Match, a new tool that gives advertisers a better way to capitalize on a consumer’s intent-rich moments by tapping into historical search data. Customer Match will allow marketers to upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube. It will … Continue reading Customer Match Enables Email Data for Google Platforms
Oliver NeelyOctober 7, 2015 If you asked me why your website isn’t on the first page of Google, you could get one of 100 different answers. There are hundreds, if not thousands of metrics used by Google when ranking websites. So you could easily spend days, if not weeks, discussing various theories & reasons why. … Continue reading Does Google Trust Your Business?
By Lyena Solomon October 6th, 2015 When running a campaign, you would want to track performance of campaign pages. When optimizing a website, you will need to evaluate performance of a content category on your site or a set of pages. There are a couple of ways you can do it. First step is to set … Continue reading How To Get Data For A Specific List Of URLs In Google Analytics
Matthew SantosOctober 5, 2015 In many marketers’ minds, ‘search engine’ is synonymous with Google. And in many ways, that makes perfect sense: the search engine giant continues to dominate its industry, with a 60%+ market share that goes over 80% when taking into account only mobile searches. But of course, that market share also reveals … Continue reading Going Beyond Google in Your SEO Efforts
Tim AshOctober 2, 2015 Here at SiteTuners, we really like Google Analytics. We’d recommend it as part of the web optimization toolset for just about anyone, although how you use the tool will evolve depending on whether you’re just starting out (think page views and visits) or you have a mature organization. (think conversion rates … Continue reading 3 Google Analytics Gems for Maximum Efficiency
Have you ever noticed that your Google Analytics data sometimes doesn’t line up with your other data sources? Why is that and what can you do about it? Contributor Patrick Stox explains. Patrick Stox on October 1, 2015 Many companies don’t understand why visitor data and e-commerce sales are underreported in Google Analytics, and this … Continue reading The Problem With Google Analytics E-Commerce Tracking
