by Vanessa Rombaut Follow @vanessaincolourOctober 17, 2016 If you use Google Contacts to store customer data, and you want to sync this data to other cloud apps, your first step is to get rid of duplicates lurking in the system. This step-by-step guide will show you how. Eliminate Google Contacts Duplicates Isn’t it annoying when … Continue reading How to Get Rid of Duplicates in Google Contacts
by Miranda PaquetOctober 14, 2016 To say that most small businesses aren’t using search marketing to their best advantage would be a major understatement. It would also be untrue. The real truth is that most small businesses aren’t using search marketing at all. They fear it’s too complicated. Too technical. Can small businesses really influence … Continue reading How to Show Up on the First Page of Google
by Shivam TrikaOctober 12, 2016 Google is well known to periodically change its search ranking algorithms and 2016, well, proved to be no exception. But search ranking is something that most marketers pay close attention to (it’s often a major source of visitors) and adhering to Google’s continued nudges certainly makes a difference in the … Continue reading Google 2017: Top 3 Ranking Factors
by Laurie Sullivan, Staff Writer @lauriesullivan, October 6, 2016 Google dominates the first-page U.S. search layout with Knowledge Graph, Carousels, Shopping Ads, Map and other media that continue to impact brands. A study released Thursday provides marketers with tips and alternative strategies to target content. Searchmetrics analyzed the first page of the U.S. search query … Continue reading 4 Google Page One Optimization Tips
by Gavin O’Malley, Staff Writer @mp_gavin, October 6, 2016 Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens. In fact, about half of users now rely on more than one type of … Continue reading Google Says: Good Luck Getting Consumers’ Attention
Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links. Ian Bowden on October 6, 2016 Prior to the recent arrival of Penguin 4.0, it … Continue reading Give Google a break: Tackling paid links is harder than you may think
by Laurie Sullivan@lauriesullivan, October 5, 2016 Advertisers plan to spend on average 62% of their holiday marketing budget on digital marketing, with most focusing on social and search running on Facebook and Google, according to survey findings released Wednesday. While 82% of the companies participating in the survey have separate budgets for search and social … Continue reading Google, Facebook Become Focus Of Holiday Digital Campaigns (DD)
What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations. Jim Yu on October 5, 2016 Kashin / Shutterstock.com As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience, developers are working hard to make the mobile … Continue reading Google and Progressive Web Apps: the mobile experience and SEO
by Nash Haywood Follow @nash_hOctober 4, 2016 Adwords allows advertisers to use their own custom Google Analytics segments for their remarketing campaigns. The result? Extremely targeted campaigns that are capable of reaching highly engaged and specific visitors with less wasted ad spend. Google Adwords already makes it easy to target users who abandon cart, view … Continue reading 5 Segmenting Tactics to Superpower Your Google Adwords Retargeting Campaigns
by Eric SealOctober 1, 2016 A significant local algorithm update occurred on September 1, 2016 that had local business listings disappearing—or, more surprisingly, reappearing—from the Local Finder and the local 3 pack. Dubbed “Possum” by the local search community (because the listings weren’t missing, just filtered, AKA, “dead”), the update is shaking things up for … Continue reading Are Your Local Rankings Playing Dead? They Could Be the Result of “Google Possum” Update
