They might be rivals, but these home assistants are happy to talk to each other… and keep talking and talking and talking. Danny Sullivan on November 3, 2016 Google’s new Google Home assistant is out this week. It’s a rival to Amazon Echo. Both are voice-activated. So could they talk to each other? Yes … Continue reading How to make Google Home & Amazon Echo talk to each other in an infinite loop
Christina Baldassarre — October 29, 2016 — October 29, 2016 Google Plus might not be the most used social media platform, but it is definitely one of the most important in your overall online marketing strategy, thanks to the business’ pages showing up in search results. Showing up for the right searches will have an … Continue reading 8 Best Practices For Your Google Plus Page
Say hello to .google and other branded internet addresses New rules let companies build web and email names using .nike, .mcdonalds and .hbo, but tech giant Google is the most eager. October 18, 2016 Google is helping usher in a new way for companies to tout their brand names in the digital realm. On September … Continue reading Searchers Will Begin Seeing Google, Other Branded Internet Addresses
By Robert Brady November 1st, 2016 Google AdWords has been around for 16 years and I’ve been right there with them for the last decade. Which is why I’m still a bit surprised that AdWords native conversion tracking is behind the times. While Bing Ads, Facebook, Twitter and even LinkedIn now utilize universal pixels (similar … Continue reading How To Set Google Conversion Code To Fire On Click Using Google Tag Manager
by Laurie Sullivan@lauriesullivan, October 25, 2016 Criteo introduced a search platform for Google Shopping Tuesday after months of speculation. The platform takes a strong effort at predictive search based partly on machine learning and technology from its Datapop acquisition in 2015. Predictive Search combines Datapop’s product feed, content optimization and responsive campaign technology with Criteo’s … Continue reading Criteo Finally Introduces Predictive Search Platform For Google Shopping
by Dale Keipert Follow @360InteractiveOctober 25, 2016 The battle cry for years has been “I want to be on the first page of Google”. Well, with the way things are going, being on the 1st page of Google may not be enough for you to get the results that you’re hoping for. The real test … Continue reading 1st Page On Google May Not Be Enough
by Rintu BiswasOctober 24, 2016 Search engine optimization is an accumulation of strategies and techniques used to increase the number of visitors to a website by obtaining a high ranking in search results. An important feature of SEO is making your website intelligible for both users and search engine robots. SEO helps the engines figure … Continue reading How to Rank Your Brand New Website on Google; 23 Easy Tactics to Know
by Laurie Sullivan, Staff Writer @lauriesullivan, October 19, 2016 What’s a supershopper? Google defines this person as someone who always finds unique and cool holiday gifts. This requires research, and the willingness by the consumer to purchase from retailers or online stores they had not bought from before, which can become a little scary when … Continue reading A Google Guide To Supershoppers Searching For ‘Cool Gifts’
By Courtney Danyel October 19th, 2016 If your site has a lot of content pages, analytics can be a challenge. Sure, you can identify the best and worst performing pages, but how can you analyze the performance of different categories, different groups, of content as a whole? Content Grouping is a feature in Google Analytics … Continue reading How to Use Content Grouping In Google Analytics
by Matt SouthernOctober 20, 2016 Attention Google advertisers: in the coming weeks get ready for a new ad extension which will allow customers to reach you at the moment when they’re most inclined to convert. Google is introducing click-to-message ads, combining SMS messaging with search ads in an effort to generate more leads and increase … Continue reading Reach Ready-to-Buy Customers with Click-to-Message Google Ads
