Warren Knight — May 10, 2017 Follow @warrenknight— May 10, 2017 When I run a PPC campaign, or do marketing around a specific webinar/event, Google Analytics is my “measuring” tool of choice. Google Analytics is one of the most effective tools for measuring various different metrics, and I use this tool for my Warren Knight … Continue reading The Small Business Guide to Google Analytics
Google Or Blind Programmatic? Which Is The Brand Safety’s Arch Villain? by Sean Hargrave , Staff Writer, May 4, 2017 Given the brand safety debacle over YouTube and brand safety, you would think that the subject was always front of mind at media agencies — if not before, then certainly at some point during the … Continue reading Google Or Blind Programmatic? Which Is The Brand Safety’s Arch Villain?
Andy Beohar — May 1, 2017 Follow @sevenatomsbuzz— May 1, 2017 When it comes to online advertising, two industry giants that immediately come to mind: Facebook and Google AdWords. While both of these can be extremely lucrative tools for your business, is one better than the other? Should you do both? While using both platforms … Continue reading Facebook vs. Google Ads: Which Should You Choose?
Navah Hopkins — April 19, 2017 — April 19, 2017 If you’re one of the thousands of sites using Google Site Search (GSS), you may have heard that Google is retiring the product later this year, and you’re likely wondering what’s happening to your in-site search tool. Short answer: it’s being replaced with Custom Search … Continue reading The Retirement of Google Site Search: An Advertiser’s Survival Guide
By Matthew Murray April 12th, 2017 The internet has changed the way people shop. People often start on the internet and then visit stores in person. Of the people who conduct local searches on their smartphones before buying something, 50% end up visiting a store within the day. 50% of local searchers end up visiting a … Continue reading Get Found Using Google My Business
Brad Keys — April 3, 2017 — April 3, 2017 What is a Google Trusted Store? A Google Trusted Store is what it sounds like, a business that has earned Google’s Trusted certification. For online buyers, this can mean a lot. Once a business has proven to Google that they can be trusted, the retailer … Continue reading How to Become a Google Trusted Store
Venkatesh C.R. — April 1, 2017 Follow @dotcominfoway— April 1, 2017 Many of Google’s algorithm updates and changes in SEO ranking factors are telling signs of how sophisticated and advanced the search engine has become since its conception. Indeed, this could not be more evident in the fact that most online marketers and webmasters should … Continue reading Google SEO Ranking Factors & Promotional Strategies for 2017 [Infographic]
The A/B testing platform runs on top of Google Analytics. Ginny Marvin on March 30, 2017 at 2:48 pm Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free for everyone and available in 180 countries. Google introduced Optimize 360 last spring as part … Continue reading A/B testing solution Google Optimize is out of beta and free for everyone
Google Broadens Exact-Match Variations In AdWords by Laurie Sullivan, Staff Writer @lauriesullivan, March 20, 2017 Exact match no longer means the exact words in the exact order. Now it means the exact words for the exact meaning or variants of that exact meaning. At least for Google. So whether a consumer searches for “snow tires” … Continue reading Google Broadens Exact-Match Variations In AdWords
Warren Knight — March 20, 2017 Follow @warrenknight— March 20, 2017 WILL GOOGLE PENALIZE YOU FOR DUPLICATING CONTENT? I was asked this question in my private members group earlier this week, and as a business marketing online, this is a very important topic that I knew I wanted to write about. A study conducted by … Continue reading Will Google Penalize You For Duplicating Content? Exclusive Expert Interview
