Dan Shewan — March 19, 2017 — March 19, 2017 “The destiny of Google’s search engine is to become that Star Trek computer, and that’s what we are building.” This was what Amit Singhal, the head of Google’s search rankings team, famously said about the future of Google’s search technology during a conversation with Guy … Continue reading OK, Google: How Do I Optimize My Site for Voice Search?
Mark Irvine — March 18, 2017 — March 18, 2017 We keep it no secret around here that Google search is big business. With a healthy majority of the search market share across the globe, it’s critical for businesses to be present and successful when their prospects are searching on Google. Via Statista But as … Continue reading Want More Brand Searches on Google? Advertise on Bing or Facebook [DATA]
Paul O’Byrne — March 18, 2017 Follow @jacksadvice_com— March 18, 2017 As your site progresses, you’re going to experiment and use multiple platforms to increase conversions based on your objectives. This comes with it’s own challenges of managing the different scripts you’ll use within your site. So to reduce the time and platforms needed, here’s … Continue reading How To Install Google Tag Manager On WordPress
Kristin Hicks — March 16, 2017 — March 16, 2017 If you have a website, you should be using Google Analytics. Why? Google Analytics is one of the most valuable tools available to website owners and it’s completely free. Adding a little bit of code to your webpages opens you up to a wealth of … Continue reading Google Analytics: 5 Reports You Need to Know About
Google Assistant is coming widely to Android phones. Here’s how to use it and other ways to Google on your smartphone — even for iPhone users. Danny Sullivan on March 16, 2017 Google Assistant has now come to Android phones beyond Google’s own Pixel. It’s a significant change to how Google’s previously offered search … Continue reading Your guide to using Google Assistant and the Google search app on Android & iPhone
Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers. Frederick Vallaeys on February 24, 2017 Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time that could have … Continue reading A review of free PPC reporting solutions from Google
Rolando Herrera — March 15, 2017 Follow @rolandolherrera— March 15, 2017 A lot of digital PAID marketing strategies provide quick, easy, and quantifiable results. For example, a fresh PPC (Pay Per Click) campaign will immediately start to bring in paid traffic; any new content you share on social media will immediately get views, this is … Continue reading 1st Page of Google Doesn’t Happen Overnight
Some ads may be converted automatically to the new location-specific display ad format. Ginny Marvin on March 14, 2017 at 4:58 pm Google is bringing information about local advertisers to a new display ad format on the Google Display Network. The new location extension ads rolled out in AdWords on Tuesday. The ads may include photos, … Continue reading New location extension ad format now live on Google Display Network
Jordan Gardiner — March 10, 2017 — March 10, 2017 In this article, we’ll explain how to Add, Delete and Modify users in Google Analytics. This is important as to who can access your Analytics at the Account, Property and View levels. Levels determine what type of access the user has in the account. You … Continue reading Manage Users in Google Analytics
The change will go into effect on March 29, 2017. Ginny Marvin on March 7, 2017 If you track and report on view-through conversions for display or video campaigns in AdWords, you may start seeing much lower numbers starting in April. As of March 29, 2017, the AdWords default view-through conversion window will shrink from … Continue reading Google AdWords’ view-through conversion window will soon default to 1 day
