Andy Beohar — June 1, 2017 Follow @sevenatomsbuzz— June 1, 2017 Google AdWords is an incredibly powerful tool that can help build brand awareness and maximize sales potential. But, when you’re unable to achieve these results, it’s extremely frustrating. There are a number of factors that could be contributing to your underperforming campaigns. In this … Continue reading Google Adwords Management: Top 7 Ways to Improve Performance
Paul Schmidt — June 1, 2017 — June 1, 2017 What Does This News From Google Mean? Attribution is one of the biggest challenges that marketers have been facing for years. Attribution helps marketers understand what tactics, devices, and channels are helping your prospects turn into customers. Google announced this week Google Attribution. This solution … Continue reading Google Attribution: A Huge Analytics Change Is Coming Your Way
Kaitlyn Hammond — May 31, 2017 — May 31, 2017 If you are a business owner, you know the importance of an online presence for your company. Even if you don’t sell your products online, you need to create brand awareness through marketing and advertising to build a strong and positive reputation. Simply creating a … Continue reading Google Analytics: Everything You Need to Know to Track Your Traffic
Rahis Saifi — May 30, 2017 Follow @57rahis— May 30, 2017 Everyone wants to rank better on Google; no one wants to be on page 2 or 3 in a Google search result. It’s no surprise that this is why you’re reading this article; you want to rank better too. If you’re anything like me, … Continue reading How Social Media Marketing Stabilize Your Google Ranking
Jaime Nacach — May 24, 2017 Follow @bloominari— May 24, 2017 Understanding the differences between Google AdWords and Facebook is crucial to marketing success. Google is the unquestioned king of search engines, and Facebook is the most popular social media platform in the world. While it’s important to invest in your marketing efforts wisely, don’t … Continue reading 5 Key Differences Between Google AdWords and Facebook
Google Study: Digital Drives Higher Revenue Growth, But SMBs Lack The Tech by Laurie Sullivan @lauriesullivan, May 19, 2017 It makes sense that the digitally-savvy small businesses have a more diverse customer base, which means they can grow faster, have a greater capability for product innovation, and generate new streams of revenue by offering products … Continue reading Google Study: Digital Drives Higher Revenue Growth, But SMBs Lack The Tech
Jennifer Gwinnutt — May 18, 2017 Follow @Jenniferrgwin94— May 18, 2017 Following our blog about Google Certified Shops in early March, iWeb are here to tell you everything you need to know about Google Customer Reviews. At iWeb, we acknowledge the undeniable power of the online review and we’ve written about how customer feedback can … Continue reading Say Hello To Google Customer Reviews
Usage of “google” as a verb does not automatically invalidate its legal protection. Greg Sterling on May 17, 2017 Google has not committed “genericide,” according to the 9th US Circuit Court of Appeals. While people have used “google” to refer to searching online for nearly 20 years, that does not invalidate the company’s trademark. … Continue reading Google holds onto its trademark as federal court rules it has not become generic (DD)
United Airlines: A Reminder Of Why Marketers Must Manage Reputations On Google by Marcus Tober , Op-Ed Contributor, May 15, 2017 Anyone running a Google search on “United Airlines” recently will have seen the results littered with references to the story about a passenger being forcibly dragged off a plane from an overbooked United flight. … Continue reading United Airlines: A Reminder Of Why Marketers Must Manage Reputations On Google
Many B2B organizations feel that PPC doesn’t work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program. Pauline Jakober on May 16, 2017\ Not infrequently, we hear from B2B businesses that have grown frustrated with the Google Search … Continue reading Why the Google Search Network isn’t working for your B2B business
