Bob Van Rossum — December 23, 2018 Follow @BobVR — December 23, 2018 ‘Tis the season for giving! It’s the time of year again where CMOs are thinking of how to not only end the year with a strong quarter but also give back. As you’re thinking of ways to give back to the community, … Continue reading ‘Tis the Season for Giving: CMOs, Here’s How to Give Back to Your Team This Holiday (And All Year Round)
Google Ads Trademark Rules Change Giving Agencies A Headache by Laurie Sullivan @lauriesullivan, (October 23, 2018) Google has updated its Ads Trademarks policy in some countries to become more consistent worldwide. The company said in a letter to marketers that the changes will likely influence how it investigates the trademarks brands own and have on … Continue reading Google Ads Trademark Rules Change Giving Agencies A Headache
Joao Romao — September 23, 2018 Follow @joaoromaolx — September 23, 2018 UTMs (a shortened version of a geekier Urchin Tracking Module) have been around for a few years now. One could say they rest peacefully on the plateau of productivity, as marketers around the world unconsciously use them throughout their busy days. However, despite … Continue reading Giving You a ‘Bitly’ More Information About URL Shortening
Ingrid Catlin — August 23, 2018 Follow @blueingy — August 23, 2018 vait_mcright / Pixabay If your company hasn’t already adjusted its HR practices to accommodate millennial preferences, it should probably take a look at what it will need to do in the future to retain talent. Why? There are two major drivers pushing for … Continue reading Motivating Millennials: Are You Giving Enough Feedback?
Drea Zigarmi — April 11, 2018 — April 11, 2018 Feedback is a skill! All great performance is shaped by good feedback, but how we deliver that feedback may impact our future ability to influence others in a positive way. Great leaders are intentional about how they deliver information about performance and realize the effective … Continue reading 5 Tips for Giving Effective Feedback
What Happens When Consumers Stop Giving Up Data Willingly? by Laurie Sullivan , Staff Writer @lauriesullivan, March 30, 2018 Recent news about how companies like Google and Facebook harvest personal data or allow other companies to gain users’ personal data have raised concern among marketers. In the past week I have spoken with a handful of … Continue reading What Happens When Consumers Stop Giving Up Data Willingly?
Liz Bardetti — March 29, 2018 — March 29, 2018 At CyberGrants, we get to work with the best of the best. Our clients, who include over half of the F100 and many F500, gave over $ 6.5 billion last year. When you get to witness the giving programs of companies like Bank of America, … Continue reading Top 7 Best Practices to Supercharge Giving Programs
Darleen DeRosa — March 14, 2018 Follow @onpoint_llc — March 14, 2018 geralt / Pixabay The ability to deliver feedback is a critical part of a leader’s ability to develop the employees they lead. Without feedback, employees don’t have the information they need to improve performance or develop their careers. This, in turn, can lead … Continue reading Giving Feedback at Work: When, Why, and How
Liz Bardetti — February 28, 2018 — February 28, 2018 The workforce today values corporate philanthropy and opportunities for volunteering. In fact, according to IO Sustainability, workers are willing to take a pay cut of up to 5% just to work for a company with strong CR policies. So, why is it that workplace giving … Continue reading 5 Reasons Your Workplace Giving Program’s Participation Rate is So LOW
By Joe Ryan February 6th, 2018 Synopsis: Did you know that you might be spending more time and money on demographics that may end up not being effective and miss nearly 70% in mobile search revenue if you fail to take into consideration the intent of the consumers? In 2017, marketers will concentrate more … Continue reading Search Marketing: The Art And Science Of Giving People What They Want
