By Srinivas Krishnaswamy January 19th, 2018 It’s been over two years and since I started my bootstrapped venture. With very little money to spend and no major investment backing, I was looking at ways to spread the word about my product and couldn’t afford to spend money on social media platforms. That’s not all. With no … Continue reading 4 Lessons on Content Marketing – The Hard Path that Keeps on Giving!
Dave Brock — December 27, 2017 Follow @davidabrock — December 27, 2017 A colleague specializing in sales and marketing automation tools is fond of saying, “A fool with a tool is still a fool.” My variation of this is that often tools enable us to “Create crap at the speed of light.” Tools have a … Continue reading If A “Fool With A Tool Is Still A Fool,” Why Do We Keep Giving Them Tools?
David Kiger — December 20, 2017 Follow @davidkiger — December 20, 2017 Gratitude can be a powerful thing. As we head into Christmas and New Year’s, the festive nature of the season can help us realize all that we have — including family, friends and employment — and to be thankful. That gratitude can then … Continue reading Giving Back: The Small Business Benefits of Being Charitable
Adam Weinger — September 28, 2017 Follow @2xdonations — September 28, 2017 Employees engaging in charitable giving score a win for everyone involved — the charitable cause gets donations, the employee donor gets satisfaction, and your business gets boosted morale and positive attention. There are plenty of reasons to encourage charitable giving, but what’s the … Continue reading Boost Charitable Giving at Your Business in 5 Simple Steps
Steven Shattuck — September 20, 2017 Follow @stevenshattuck — September 20, 2017 StockSnap / Pixabay “Should our board members also donate to our organization?” A common question, with a near-unanimous answer from the top fundraisers and consultants in the sector: YES! Unfortunately, 100% board giving eludes too many nonprofits, despite it being a basic tenet … Continue reading There Is No Excuse For Not Having 100% Board Giving
Mark Lerner — August 7, 2017 Follow @LernerMark — August 7, 2017 350543 / Pixabay How do you keep millennials satisfied at work? What do they really want? Free lunches, monthly raises, a standing desk that doubles as a ping pong table with a built-in snack fridge? It’s not that complicated. According to an extensive … Continue reading The One Thing Millennials Want in a Job (That You’re Not Giving Them)
Betsy Kent — August 4, 2017 — August 4, 2017 One of my business friends recently came up to me and said, “I think you are giving away too much on your blog.” My colleague was concerned that my blogs are so helpful and informative that no one needs to actually hire me! I beg … Continue reading Are You Giving Away Too Much On Your Blog (For Free)?
How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers’ loyalty. Scott Heimes on July 13, 2017 For years, email marketing has been circling around an ideal center without ever reaching it. That center has become known as “hyper-personalization.” … Continue reading Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages
Michael Heller — June 23, 2017 — June 23, 2017 DarkWolfized / Pixabay More than one-in-three American workers today are Millennials (those who were ages 18–34 in 2015), and they have recently surpassed Generation X to become the largest share of the workforce. It may have been possible to ignore their need for continuous feedback … Continue reading Keep Your Millennials Around By Giving Them Continuous Performance Feedback
Ali Robins — January 10, 2017 — January 10, 2017 It’s no secret that annual performance reviews are not eagerly anticipated by managers or employees. For managers, it’s a ton of work to prepare, and for employees, it’s very nerve-racking. I was so anxious about my first annual performance review that I actually contemplated calling … Continue reading 7 Mistakes Managers Make When Giving Annual Performance Reviews
