Tag Archives: Getting

CPG Brands Getting Better At Building Cross-Category Relationships With Online Shoppers

by Laurie Sullivan, January 21, 2015 Consumer product goods companies and retailers have an interesting opportunity to cross-sell products online. While baby-related items like wipes and diapers typically are shipped to homes in bulk, an increasing number of consumers now add coffee, creamer, mascara, and candy to the online order. It has become more of … Continue reading CPG Brands Getting Better At Building Cross-Category Relationships With Online Shoppers →

Setting Up Shop On LinkedIn Company Pages: Getting Started (Part 1 Of 3)

Kelly ShepskoJanuary 14, 2015 If you’re working on getting your business found on the Internet, it’s imperative that you include LinkedIn into your marketing mix. LinkedIn company pages aren’t anything new, but you’d be surprised as to how many business owners still haven’t created their pages or spent time getting acquainted using the platform for … Continue reading Setting Up Shop On LinkedIn Company Pages: Getting Started (Part 1 Of 3) →

Getting More Out Of AdWords Scripts: A Three-Part Series

From learning the basic building blocks of AdWords Scripts to expert tips for intermediate and advanced users. Ginny Marvin on January 5, 2015 AdWords Scripts. The mere mention of them may cause glassy eyes, chest flutters or shoulder shrug. Scripts can be powerful tools for automating routine account tasks and reporting, but particularly for marketers … Continue reading Getting More Out Of AdWords Scripts: A Three-Part Series →

Marketing Trends For 2015: Getting Back To Basics

Shelley Pringle December 25, 2014   ‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas, new year’s resolutions and marketing trends for 2015. In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling. … Continue reading Marketing Trends For 2015: Getting Back To Basics →

It May Be Getting Cold Outside, But You Can’t Let Your Leads Go Cold

By Andrew Sheridan, Published November 15, 2014 The weather here in Chicago has definitely taken a turn for the worse. But just because it’s getting cold outside doesn’t mean you should let your leads go cold. You know how it is: lead databases often get bogged down by countless leads that have seemingly been there … Continue reading It May Be Getting Cold Outside, But You Can’t Let Your Leads Go Cold →

Getting Started with Influencer Relations

  Seventy-five years ago, when Dale Carnegie published How to Win Friends and Influence People, businesses were captivated with an instruction manual that would forever change their approach to relationships. Today, the buzz in marketing and PR departments around influencer management programs is pretty loud and Dale’s core message—that success has everything to do with … Continue reading Getting Started with Influencer Relations →