Airports always provide numerous sources of frustration. Something always goes wrong and there is always something that gets on your nerves. Yet, we suck it up, grit our teeth, and continue on because there is no way to avoid it. From the moment you walk into the airport, to the time you exit the airport … Continue reading Getting Your Customers Out of Line With a Virtual Call Center
What A Difference A Year Makes. The Content Marketing Institute and MarketingProfs just posted their 2015 B2B Content Marketing Benchmarks, Budgets and Trends for North America Survey results. In its fifth year, the survey takes a close look at the content marketing discipline in B2B organizations and how organizations rank themselves. In reading through the … Continue reading Content Marketing . . . It’s Not Getting Any Better
When assessing the ROI of a publicity campaign, it’s standard practice to asses about high-level results, such as the number of reads a message has received and the number of times a message social networks: these metrics are good measures of how well a message resonated with the audience. But PR measurement shouldn’t stop there. … Continue reading Measuring the Business Impact of PR: Getting a Handle on Data
Real-time marketing is a topic that packs rooms at marketing events and fills news feeds with a constant flow of chatter. Recently, I was in such a packed room at Inbound 2014 & FutureM in Boston to hear Ekaterina Walter share her own personal insights about the topic, and I was relieved to hear her … Continue reading Getting Real About Real-Time Marketing
In a post I wrote more than a year ago, I explained that one of the core values of social media is to monitor the conversations on the social web for market intelligence. The information that you find can be very valuable because it will provide you with discoveries and insights that will help you … Continue reading Monitoring social media for market intelligence: beyond getting started
