A Practice Lead ensures that an agile team has the skills, tools and assets it needs to be effective. Stacey Ackerman on October 13, 2022 Today we’ll dive into the Practice Lead role. This is one that’s unique to marketing and you won’t hear this term in other agile frameworks. Here’s how we describe this … Continue reading Practice Lead: Getting Started with the Agile Marketing Navigator
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The world got 5.2 million more millionaires last year, but many are getting pinched in 2022
By Sam Becker September 23, 2022 Two-and-a-half million people in the United States became millionaires last year, but thanks to rising prices, that may not mean as much as it used to. Worldwide, 5.2 million people became millionaires in 2021, according to the Global Wealth Report 2022, an annual release published … Continue reading The world got 5.2 million more millionaires last year, but many are getting pinched in 2022
Events and Conversions — Getting started in Google Analytics 4
In GA4 an Event is an interaction you want to track. Once you tag something as an Event, you then mark it as a Conversion to get it counted. Constantine von Hoffman on October 10, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide … Continue reading Events and Conversions — Getting started in Google Analytics 4
4 critical platforms to support customer journey orchestration: Getting started on CJO
Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success. Greg Kihlstrom on October 7, 2022 This is the third article in a three-part series. In case you missed them, part 1 (People) is here and part 2 (Process) is here. Customer journey orchestration (CJO) is supported … Continue reading 4 critical platforms to support customer journey orchestration: Getting started on CJO
Supporting Cast: Getting started with the Agile Marketing Navigator
This is a new role in agile, created jus for the Navigator. It helps understand how agile teams interact with third parties like agencies. Stacey Ackerman on October 6, 2022 Today we’ll dive into the Supporting Cast role. This is one that’s unique to marketing and you won’t hear this term in other agile frameworks. … Continue reading Supporting Cast: Getting started with the Agile Marketing Navigator
Customized insights: Getting started with Google Analytics 4
GA4’s automated insights detect unusual changes in your data; custom insights can track your KPIs. Constantine von Hoffman on October 3, 2022 The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, … Continue reading Customized insights: Getting started with Google Analytics 4
How customer journey orchestration affects process: Getting started on CJO
Here are three processes essential for succeeding with CJO. Greg Kihlstrom on September 30, 2022 This is the second article in a three-part series. The first part can be found here. If you are considering implementing customer journey orchestration (CJO), then you most likely already know some of its benefits. These include providing more and … Continue reading How customer journey orchestration affects process: Getting started on CJO
Agile Champion: Getting Started with the Agile Marketing Navigator
Marketing is a lean machine and might benefit more from an Agile Champion than from a traditional Scrum Master. Stacey Ackerman on September 29, 2022 Today we’ll dive into the role of Agile Champion. This role is similar to a Scrum Master in Scrum, but with a greater emphasis on the part about “championing agile.” … Continue reading Agile Champion: Getting Started with the Agile Marketing Navigator
Setting up your website: Getting started with Google Analytics 4
GA4 isn’t yet ready to be your main analytics tool, so start practicing with it now. Constantine von Hoffman on September 26, 2022 The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen … Continue reading Setting up your website: Getting started with Google Analytics 4
Marketing Owner: Getting started with the Agile Marketing Navigator
The Marketing Owner understands business goals and is able to prioritize the work that needs to be done. Stacey Ackerman on September 22, 2022 Today we continue our deep dive into Roles by looking at the role of the Marketing Owner. This role is key to ensuring that business goals and priorities are clearly understood, … Continue reading Marketing Owner: Getting started with the Agile Marketing Navigator
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