Here’s why purchased intent data can be misleading and how to extract valuable insights from your own B2B marketing engagement data. Scott Gillum on July 11, 2024 Did you know you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data … Continue reading How intent data leads to B2B marketers getting their signals crossed
Tag Archives: Getting
The mental toll of being cash-poor and credit-rich is getting worse for middle-class Americans
June 12, 2024 The mental toll of being cash-poor and credit-rich is getting worse for middle-class Americans Millions of Americans borrow money to pay for planned and unplanned expenses. From student loans to sky-high rent, rising interest rates, and increasing prices at grocery stores. BY Rodney Williams We’re halfway through 2024 and Americans are still living … Continue reading The mental toll of being cash-poor and credit-rich is getting worse for middle-class Americans
How to fast-track your career after getting laid off
June 07, 2024 How to fast-track your career after getting laid off A career expert shares nine things to keep in mind when you’re trying to rebound after a layoff. BY Corinne Mills Organizations are in a perpetual state of transformation driven by new technologies, leadership shake-ups, and ever-changing market conditions. While this can open up … Continue reading How to fast-track your career after getting laid off
Getting the most out of your martech applications
With budgets tight, marketers need to show return on their martech spend. Mike Pastore on May 28, 2024 at 11:12 am | Reading time: 2 minutes With businesses watching every dollar, today’s marketers and marketing leaders need to demonstrate ROI on their martech investments or risk losing them. Gartner’s 2023 Martech Report drew a great … Continue reading Getting the most out of your martech applications
TikTok’s problems just keep getting worse: Now it could be in trouble with the IRS
March 29, 2024 TikTok’s problems just keep getting worse: Now it could be in trouble with the IRS A former TikTok employee has filed complaints with the Department of Labor and IRS over the company’s management of stock options. BY Chris Stokel-Walker A former TikTok employee sent letters of complaint this month to the Internal Revenue … Continue reading TikTok’s problems just keep getting worse: Now it could be in trouble with the IRS
Is Google getting worse? This is what leading computer scientists say
By Clint Rainey January 18, 2024 You’ve heard this claim before, but a new study lends academic credence to the common refrain that “Google is getting worse.” For a paper that’s being presented at March’s European Conference on Information Retrieval, a team of German researchers googled some 7,392 search terms once a week for … Continue reading Is Google getting worse? This is what leading computer scientists say
Google search users are getting annoyed by a pop-up window that asks: See results closer to you?
By Christopher Zara January 12, 2024 Companies call them prompts. Techies call them nags. Around the internet, the rest of us just call them pop-ups—and we hate them. Nevertheless, pop-up windows are an endless bane of online life, despite whatever game of whack-a-mole we might try to play with ad blockers, browser plug-ins, or … Continue reading Google search users are getting annoyed by a pop-up window that asks: See results closer to you?
Getting help with customer experience transformation: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Getting help with customer experience transformation. MarTechBot on December 18, 2023 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech … Continue reading Getting help with customer experience transformation: Best of the MarTechBot
YouTube ads: Are they really getting longer?
YouTube ads: Are they really getting longer? Graeme Hanna / Last Updated: Dec 15, 2023 YouTube has stated that its advert segments are getting longer, but there will be fewer of them for viewers watching on connected TVs. The information was provided in a Google Announcement that revealed it has been the most-watched content streaming … Continue reading YouTube ads: Are they really getting longer?
Women are falling behind in the green economy. LinkedIn says the gender gap is getting worse
By Shalene Gupta December 04, 2023 Gender inequity is everywhere, from household chores and leisure time to salaries and now “green skills.” As climate change looms over us, skills that can help solve environmental problems are becoming increasingly valuable. However, a new report from LinkedIn finds that only 1 in 10 women have so-called … Continue reading Women are falling behind in the green economy. LinkedIn says the gender gap is getting worse
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