By Christopher Zara February 22, 2023 As you debate whether to pay Mark Zuckerberg for a blue verification badge on Instagram, here’s an interesting piece of data that you might help you decide. Engagement rates on Instagram have generally been falling for brands, even as those brands continue to post at the … Continue reading Brands have an Instagram engagement problem, and it’s getting worse
By Grace Carroll February 15, 2023 Lately, it feels like the word on everyone’s mind is “layoffs.” The wave of tech and finance companies joining the 6% club has big implications for markets, industries, and the economy at large. But layoffs also have an important emotional dimension—one that often gets lost in the discourse. … Continue reading Getting laid off is not your fault. Here’s why it’s crucial to believe that
By Jennifer Alsever January 26, 2023 Walk into a Bishops Salon in Denver, Tampa, or San Francisco, and you’ll experience a cacophony of sound: vacuum cleaners, hair dryers, thumping music, running water, clanging of spoons and bowls, and conversation—lots of conversations among the 35 to 45 clients who sit for appointments each day. In … Continue reading Quiet or I’m quitting: Here’s why your employees are getting so fed up with workplace noise
By Anastasia Chernikova January 18, 2023 The trend of massive tech layoffs has continued from 2022 into 2023. In 2022, at least 140,000 tech workers lost their jobs, far outpacing 2020 and 2021. For instance, Meta cut around 11,000 workers, about 13% of its workforce, and Snap laid off 1,200 workers, about 20% of … Continue reading Here’s how 3 workers have rebounded after getting laid off
By Dina Smith November 17, 2022 Every time we turn on the news, there seems to be news of another mass layoff. But when you’re one of those people who just lost their job for circumstances beyond your control, it’s far more than a news story. Your life has been abruptly upended. And … Continue reading How to bounce back from getting laid off
Channel groups are rules-based definitions of website’s traffic sources that let you monitor the performance of those sources. Constantine von Hoffman on November 2, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). There are links to … Continue reading Channel groups: Getting started with Google Analytics 4
Here’s how to manage relationships between an agile marketing Team and Stakeholders who have a vested interest in the work the Team is doing. Stacey Ackerman on October 27, 2022 Today we’ll dive into the Stakeholder role. Of course, the role of Stakeholder is not new to agile marketing, however, it’s not explicitly talked about … Continue reading Stakeholders: Getting started with the Agile Marketing Navigator
This GA4 assistant has tools to select goals you want to import, copy Google Ads links and add users who can access your current property. Constantine von Hoffman on October 24, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google … Continue reading GA4 Setup Assistant part 2: Getting started with Google Analytics 4
The GA4 Setup Assistant in Universal Analytics will help you migrate to the new tool if you manage the tags correctly. Constantine von Hoffman on October 17, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. This is … Continue reading GA4 Setup Assistant part 1: Getting started with Google Analytics 4
A Practice Lead ensures that an agile team has the skills, tools and assets it needs to be effective. Stacey Ackerman on October 13, 2022 Today we’ll dive into the Practice Lead role. This is one that’s unique to marketing and you won’t hear this term in other agile frameworks. Here’s how we describe this … Continue reading Practice Lead: Getting Started with the Agile Marketing Navigator
