by John Miller Follow @ScribeMillerOctober 24, 2016 We were pitching a prospect last week on a possible content marketing program, and they told us the design agency they currently use was “getting into content.” That claim seemed like a stretch, so we checked. Ugh. It took one paragraph of one blog post to determine that, … Continue reading How to Double Check An Agency That Claims It’s “Getting Into Content”
by Gavin Hammar Follow @SendibleOctober 22, 2016 Alexey Boldin / Shutterstock.com Video is no longer the preserve of big brands with expensive hardware and software. Smaller businesses and individuals have been getting involved since early last year, which is why video streaming is set to explode in the next 12 months. Streaming video live is … Continue reading Getting Started with Facebook Live Streaming
by Virginia Franco Follow @VAFrancoResumesOctober 9, 2016 If you stick to the resume formatting that worked back in the 80s, 90s and heck, even through 2010 . . . you run the risk today of being overlooked or that critical key points will get missed altogether! The culprit? Technology. For better or for worse, technology … Continue reading Not Getting Any Responses to Your Resume? It May Not Be Designed for an Online Read
by Gavin O’Malley, Staff Writer @mp_gavin, October 6, 2016 Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens. In fact, about half of users now rely on more than one type of … Continue reading Google Says: Good Luck Getting Consumers’ Attention
by Mark MillerOctober 5, 2016 As a marketer, writing is one of the most productive things you can do for your career. You don’t have to be seeking attention from creative recruitment agencies in order to benefit from it, either. On a personal level, you grow your personal brand and get an opportunity to show … Continue reading How Marketers Can Build Their Brand and Grow Their Careers by Getting Published Online
by Nicola FaulknerOctober 2, 2016 When does the extra email become one too many? Or are you missing out on opportunities by not sending enough? Frequency is probably the most subjective area in email marketing, with too many email marketers using gut feel rather than hard data. Here’s our advice on frequency and getting the … Continue reading Email Sending Frequency – Getting the Balance Right
by Gina BottiOctober 2, 2016 Not every consumer wants to convert and make purchases online. Consumers that engage on social media platforms like Facebook also choose to connect with businesses offline by making a phone call. So much so that calls from Facebook and social advertising are expected to skyrocket nearly 200% between 2016 and … Continue reading How 4 Industries Are Getting Creative With Their Facebook Ads
by Jonny Rosen Follow @ohjonnySeptember 27, 2016 Facebook Live has introduced an innovative new option to reach your audience. You no longer have to confine yourself to updating short video updates after an event has passed or to “live blog” with snippets of text as you report from an event. Now, you can broadcast a … Continue reading Tips for Getting Started and Being Successful with Facebook Live
by Personal Branding BlogSeptember 21, 2016 When searching for a job, most established professionals make it a point to provide potential employers with a resume that’s filled with hands-on skills, past accomplishments and industry accreditation. As a young professional who’s just entering the workforce, however, you may not have that luxury. In this case, it … Continue reading Knowing Your Worth (and Getting it) as a Young Professional
by Joel Goldstein Follow @joelgoldsteinSeptember 13, 2016 Has your eye ever started to wander towards the items merchandised around you at the checkout counter? Do you find yourself giving into temptation and adding one last product to your grocery cart or shopping basket because you just can’t resist? You’re not alone. Items placed at the … Continue reading Why Getting Your Product On the Checkout Counter May Make or Break Your Success
