Tag Archives: Getting

Google Says: Good Luck Getting Consumers’ Attention

Customer Engagement

by Gavin O’Malley, Staff Writer @mp_gavin, October 6, 2016   Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens. In fact, about half of users now rely on more than one type of … Continue reading Google Says: Good Luck Getting Consumers’ Attention →

How Marketers Can Build Their Brand and Grow Their Careers by Getting Published Online

Publishers Guide

by Mark MillerOctober 5, 2016 As a marketer, writing is one of the most productive things you can do for your career. You don’t have to be seeking attention from creative recruitment agencies in order to benefit from it, either. On a personal level, you grow your personal brand and get an opportunity to show … Continue reading How Marketers Can Build Their Brand and Grow Their Careers by Getting Published Online →

How 4 Industries Are Getting Creative With Their Facebook Ads

Facebook Advertisement

by Gina BottiOctober 2, 2016 Not every consumer wants to convert and make purchases online. Consumers that engage on social media platforms like Facebook also choose to connect with businesses offline by making a phone call. So much so that calls from Facebook and social advertising are expected to skyrocket nearly 200% between 2016 and … Continue reading How 4 Industries Are Getting Creative With Their Facebook Ads →

Knowing Your Worth (and Getting it) as a Young Professional

Professional Services

by Personal Branding BlogSeptember 21, 2016 When searching for a job, most established professionals make it a point to provide potential employers with a resume that’s filled with hands-on skills, past accomplishments and industry accreditation. As a young professional who’s just entering the workforce, however, you may not have that luxury. In this case, it … Continue reading Knowing Your Worth (and Getting it) as a Young Professional →

Why Getting Your Product On the Checkout Counter May Make or Break Your Success

Product Management

by Joel Goldstein Follow @joelgoldsteinSeptember 13, 2016 Has your eye ever started to wander towards the items merchandised around you at the checkout counter? Do you find yourself giving into temptation and adding one last product to your grocery cart or shopping basket because you just can’t resist? You’re not alone. Items placed at the … Continue reading Why Getting Your Product On the Checkout Counter May Make or Break Your Success →

Getting to the bottom of Google expanded text ad CTR and CPC

Google Advertisement

Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study. Andy Taylor on August 19, 2016  Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched … Continue reading Getting to the bottom of Google expanded text ad CTR and CPC →

Getting Expert Influencers to Contribute to Your Blog Content [Infographic]

Influencer Strategy

by Nadya Khoja Follow @nadyakhojaAugust 14, 2016 “Addictive Content” is the new term for 2016 that all content marketers need to pay attention to. Creating consistent and engaging content is no longer enough, it needs to become addictive- a drug that can’t be dropped. Is there a formula or a recipe for creating this type … Continue reading Getting Expert Influencers to Contribute to Your Blog Content [Infographic] →

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