Campaigns can fail before they’re written because teams can’t agree on what success looks like. One question can change that. By Jeanne Jennings Published on July 23, 2026 While working with a large membership association on an email strategy engagement, I reviewed dozens of their campaign briefs. They required information about everything from segmentation … Continue reading The one question that will improve all your email campaigns
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Segmentation and data strategies for personalization. MarTechBot on July 22, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Segmentation for email campaigns: Best of the MarTechBot
Craft engaging email campaigns that stand out. Learn key strategies for subject lines, personalization, visuals and timing for success. Stephanie Trovato on June 18, 2024 Imagine it’s Monday morning and your inbox is overflowing. Amid the sea of emails, one catches your eye — a message from your favorite sports store about the perfect … Continue reading How to create high-performing email campaigns
7 Email Marketing Mistakes Killing Your Mobile Conversion Rate [Infographic] How To Create A Losing Mobile Email Campaign Social Media Today, Tuesday, June 28, 2022 Are you struggling to achieve success with your email marketing strategy? Are you making mistakes that result in a lack of conversions for mobile users? The team from Reach … Continue reading How To Create A Losing Mobile Email Campaign
Syed Balkhi November 25, 2021 Email marketing is one of the oldest and most powerful digital marketing strategies of all time. Believe it or not, the first marketing emails were sent out in 1978 by Gary Thuerk. Things have changed in ways that were unimaginable at the time. Now, email marketing has an average return … Continue reading 4 Ways to Improve Your Next Email Campaign
