Dave Brock — May 19, 2018 Follow @davidabrock — May 19, 2018 PatoLenin / Pixabay Over the past several weeks, I’ve been sitting in a number of pipeline and deal reviews. While the companies are in very different businesses, different solutions, different sales processes, different sales force maturities; I’ve noticed some patterns: Deal quality is … Continue reading Getting What You Get Or Getting What You Want?
Dr Neil Thompson — May 5, 2018 — May 5, 2018 Unless your business is a seriously hi-tech one that uses very expensive equipment, the chances are that the biggest costs you face are staffing costs. Another way of looking at this is not to think in terms of costs, but, rather, of investment. And, … Continue reading Getting The Best Out Of Your Staff
James Glover — April 20, 2018 Follow @coherentpath— April 20, 2018 Wayfair is getting it right when it comes to email marketing. In addition to sending different emails to consumers who have bought from them in the past versus non-purchasers who signed up for their list, the home furnishings brand’s emails contain product categories in … Continue reading Wayfair is Getting Email Marketing Right – But How Do Other Top Retailers Stack Up?
Angela Shah “Personalized shopping” has long been the guiding light for retailers. But in the age of Amazon (NASDAQ: AMZN), traditional stores have been searching for the best way to digitize what was once a person-to-person process. “Internet shopping is now across mobile and Web, and now, the is, ‘How do we … Continue reading Getting Personal: Retailers Use New Tech to Court Individual Shoppers
Harvey Deutschendorf — March 16, 2018 Follow @theeiguy — March 16, 2018 “People work for money but go the extra mile for praise, recognition and rewards.” ~ Dale Carnegie ~ Studies have overwhelmingly shown that employees that feel appreciated will put in more effort and stay longer in their organizations. A study by Glassdoor in … Continue reading Top 5 Ways of Getting Employee Appreciation Right
Allie Decker — March 10, 2018 — March 10, 2018 Influencer marketing is an incredibly lucrative industry – and powerful marketing move for brands. Businesses, especially those new to Instagram and marketing on social media, should consider running an endorsed or sponsored Instagram post from time to time. Working with influencers gives your brand a … Continue reading How to Run Instagram Sponsored Posts Without Getting Slapped by the FTC
Paul Keijzer — March 9, 2018 Follow @Paul_Keijzer — March 9, 2018 StockSnap / Pixabay Is your company slowly and steadily increasing its employee base of millennials? Well there’s a good chance if you’re inducting a young workforce you’re hiring millennials. This interesting group – described as anyone born in the 1980’s and 1990’s – … Continue reading 4 Ways to Motivate Millennials By Getting Them In The Game
Tracy Vides — March 5, 2018 Follow @tracyvides — March 5, 2018 Let’s say you’re a small business that just opened up shop recently. More than likely, your budget is a little tight. You might also have a myriad of jobs that need to be done and a very limited amount of manpower (or womanpower). … Continue reading Getting a Realistic View of the Gig Economy’s Role in Small Businesses
Nicolas Moinard — March 5, 2018 — March 5, 2018 The European General Data Protection Regulation (GDPR) will come into effect on May 25th, 2018 and will directly affect not only businesses in EU member states, but any business who interacts with EU citizens. Those organizations who are not compliant may face heavy fines, up … Continue reading GDPR Resource Kit: Getting You and Your Vendors Ready for GDPR
Robbie Richards — February 6, 2018 — February 6, 2018 Visual content is processed 60,000 times faster than text. Using infographics in your marketing can help you better engage and capture reader attention. But here’s the thing: Infographics aren’t just great for grabbing a reader’s attention. They get shares, which helps you reach and engage … Continue reading Infographic Marketing: An Actionable Guide to Getting More Shares, Traffic, Links & Leads
