Dynamic ads are getting customizable overlays, and Facebook’s recently introduced video creation kit will include holiday-specific templates. Amy Gesenhues on September 11, 2018 New overlays are rolling out for dynamic ads. In advance of the holiday season, Facebook is rolling out a number of new features designed to help advertisers customize their ad campaigns. … Continue reading Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up
Choncé Maddox — September 10, 2018 — September 10, 2018 ulleo / Pixabay Most people don’t like sending pitches, but it can be exciting to actually receive a response. I know I’m not the only one who lights up when I see a new email response to a pitch I sent. As humans, we’re naturally … Continue reading 4 Reasons Why You’re Not Getting Responses to Your Freelance Pitches
Angela Ruth — August 20, 2018 — August 20, 2018 rawpixel / Pixabay It’s estimated that about 36 percent of the workforce in the United States is freelancing. Pretty hard to believe right? Well that number is only growing and by 2027 experts are predicting that the majority of Americans will be freelancers. As a … Continue reading Interested In Freelancing? Here Are 6 Things You Should Know Before Getting Started
Annie Jones — August 15, 2018 Follow @rockcandymedia — August 15, 2018 Aymanjed / Pixabay Hiring is one area that I thought would have been revolutionized by now. Cover letters and resumes haven’t really changed, even with the advent of social media, job search sites, and AI technology. It’s still a major drag. It’s the … Continue reading Good Skill Hunting: Recruiting is Never Ending and Never Getting Easier
As consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point. Jim Yu on July 13, 2018 The role of search is expanding and diversifying at an accelerating pace. In the … Continue reading Improving the customer experience means getting search right
Adam Lean — July 10, 2018 — July 10, 2018 As a small business owner, you rely on one simple equation to run your business. Profit = Revenues – Expenses In order to make money, your revenues (or sales) have to be higher than your expenses (or costs). That sounds fine and dandy, but we … Continue reading 7 Ways to Increase the Profit of Your Business Without Getting a Single New Customer
Kayla Sloan — June 29, 2018 — June 29, 2018 Time management is an eternal struggle for many people and especially those of us who work full-time and then some. We must be constantly vigilant of how we spend time or risk being overrun with work or chores at home. I know personally that I … Continue reading 9 Ways to Avoid Getting Sucked Into Social Media and Wasting Time
Link building is tough to begin with and made harder when company policies slow down the workflow. Contributor Paddy Moogan looks at ways to identify and work around common link-building blockers. Paddy Moogan on June 29, 2018 I’ve said it before, and I’ll probably continue to say it in the future: Link building is … Continue reading Getting it done: how to overcome common link building blockers
Rachel Sullivan — May 21, 2018 Follow @rachelesullivan — May 21, 2018 qimono / Pixabay At the heart of your business’s success lies customer loyalty. Net Promoter Score (NPS) surveys are integral in determining just how strong your customers’ loyalty is to your business, which is why they’ve become an important tool to many tech … Continue reading 5 Tips on Getting the Most Out of Your NPS Survey
Liz Kislik — May 21, 2018 Follow @lizkislik — May 21, 2018 Leaders always have a lot on their minds, so perhaps they can be forgiven if they occasionally mistake a date or time, or don’t remember asking you to stop or start something. But a pattern of repeated or even periodic forgetting can have … Continue reading What to Do If Your Boss Is Getting Forgetful
