The European General Data Protection Regulation (GDPR) will come into effect on May 25th, 2018 and will directly affect not only businesses in EU member states, but any business who interacts with EU citizens. Those organizations who are not compliant may face heavy fines, up to £20M (US$ 24M) or 4% of your annual global turnover.
Mailjet, a GDPR compliant email service provider, is here to help. We have prepared a GDPR Kit to help your business get on track and particularly help you ensure your business and your service providers are GDPR compliant. In this kit, which you can download to the right, you will find the following critical resources:
GDPR Research Report – Right Side of Automation
Marketing automation is a core practice of modern marketing and delivering effective one-to-one communications at scale. It is paramount that marketers understand what they are and are not able to do from a policy and ethics perspective. Mailjet’s research report aims to see if brands are on the right side of automation.
GDPR Third Party Provider Checklist
This checklist helps you and your team ensure your third party software providers, like your CRM, video platform, lead capture forms, and email service providers are GDPR compliant. Failing to do so could result in financial and business risks to your company and your venor and supply chain.
Email Service Provider: GDPR Questionnaire
When it comes to email providers, an email address is usually personal data in itself and therefore email service providers in particular MUST be vetted. To be a GDPR-compliant email provider, you must be ready to handle a number of incoming questions from your own customers as well as their customers (who’s personal data you store). Asking your ESP if they are ready to handle the following questions will give you a strong sense of if there are really ready or not!Digital & Social Articles on Business 2 Community