Chloe Rolph — December 12, 2017 — December 12, 2017 Free-Photos / Pixabay Who doesn’t love the honeymoon period of a social ad campaign? You’ve launched and things are fresh and exciting. Your audience can’t keep their thumbtips off your ads. Your click-through rate is soaring… 2.41%… 4.51%… 9.17%?! Nothing can stop us babe. The … Continue reading Why Your Click-Through Rate is Getting Shittier Every Day
Dusti Arab — December 6, 2017 — December 6, 2017 Alexas_Fotos / Pixabay Have you found yourself relying on the performance of a star employee? It’s the sales rockstar who always crushes their goal. It’s the marketer who creates viral blog posts in their sleep. It’s the assistant who runs your schedule (and by proxy, … Continue reading How to Keep Your People from Getting Poached
Rupert Adam — November 3, 2017 Follow @emailcenter Did you know that SMS marketing can have up to eight times higher response rates than email marketing? With statistics like this it’s clearly an avenue that should not be dismissed but how do you get started with SMS? Take a look at some of … Continue reading Getting Started with SMS Marketing
Rupert Adam — November 3, 2017 Follow @emailcenter — November 3, 2017 Did you know that SMS marketing can have up to eight times higher response rates than email marketing? With statistics like this it’s clearly an avenue that should not be dismissed but how do you get started with SMS? Take a look at … Continue reading Getting Started with SMS Marketing
Bob Woods — October 27, 2017 Follow @bobwoods — October 27, 2017 illustrade / Pixabay Connect. Connect. Connect. It’s a mantra we all feel like we should be following to successfully conduct business on LinkedIn. Yet it can be very uncomfortable for people to reach out to others on the platform–especially people we don’t know. … Continue reading The Follow – A Softer Way of Getting Noticed on LinkedIn
Liz Papagni — October 26, 2017 Follow @mrktgworx — October 26, 2017 It takes a lot of work to create marketing videos for your business. After you go through all the trouble (and money) needed to write, film, produce, and distribute your video, your ultimate reward is thousands of views, right? You want people to … Continue reading Why Your Videos Aren’t Getting Views
Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look. Matt Lawson on October 20, 2017 Your AdWords ads look different today than they did 10 years ago. They look different than they looked last year. Heck, … Continue reading Getting the most out of Google’s new sitelinks
Kristen Buzzaird — October 11, 2017 — October 11, 2017 Inside sales reps agree that “getting past the gatekeeper” is a significant hurdle in their path to converting a lead into an appointment with a decision-maker. Get your head on straight. Just like any other pursuit in life, most of the game is mental. Once … Continue reading Getting Past the Gatekeeper
Susan Tucker — October 3, 2017 Follow @getsusanmktg — October 3, 2017 Pixabay How do you know if what you’re doing on social media is getting the results you want? The way to know for sure is to monitor your results using an analytics program. You can use the native metrics the social media platform … Continue reading Social Media Marketing Metrics – Getting Started
Ryan Pinkham — September 26, 2017 Follow @RyanPinkham — September 26, 2017 Whether it’s the anxiety of not knowing what to do, or the fear of possibly looking dumb—it’s easy to put off signing up for Facebook, Twitter, or Pinterest until tomorrow … or next week … or next month… Getting started on Twitter doesn’t … Continue reading 10 Things to Do When Getting Started on Twitter
