Martin Ochwat — June 12, 2019 Follow @https://twitter.com/mpochwat — June 12, 2019 Facebook marketing has never been easy. Competition is always increasing as more businesses focus on the platform, causing ad costs to continue to rise by over 20% per year. In order to succeed, marketers need to be savvier than ever. The good news … Continue reading 7 Game-Changing Facebook Ad Strategies for E-commerce
It looks like 2018 will be an exciting year for SEO. Let’s explore what’s on the horizon for SEOs in the coming year. With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of … Continue reading 8 game-changing SEO trends that will dominate 2018
by Ari Gillam Follow @arigillamAugust 5, 2016 More than half of all online traffic now comes from mobile devices, yet many e-commerce brands are slow to make the necessary changes to optimize their product pages. If your e-commerce site isn’t showcasing your products on mobile phones and tablets properly, then you’re missing out on abundant … Continue reading Mobile Conversion Optimization: 5 Game-Changing Moves to Optimize Product Pages
Are remarketing lists for search ads (RLSA) the future of PPC? Paid search is a pretty awesome channel, but it’s not without its challenges. As the chart below illustrates, the cost per click (CPC) in certain highly competitive verticals can get super expensive – we’re talking more than $100 per click in some cases, for … Continue reading Game-Changing Strategy Using RLSAs
by Kenneth Gillett January 5, 2016 Follow @TargetMktngJanuary 5, 2016 If the past few years have taught digital marketers anything, it’s that striving to keep up with effective Internet promotion techniques might be compared to enjoying a roller coaster ride with no seatbelts. Fashions, technology, and Internet user preferences can change in a flash. Still, … Continue reading Game-Changing Digital Marketing Trends in 2016
Margot da CunhaNovember 5, 2015 When you picture a paid search marketer you likely envision a mathematical, keyword-researching data genius who creates campaigns with the flick of her wrist and pulls Google Analytics reports in her sleep. On the other hand you might envision a content marketer as an artistically blessed writer whose eloquent way … Continue reading 3 Game-Changing Ways to Think Like a Content Marketer in PPC
Katrina PfannkuchOctober 16, 2015 In the digital age, B2B companies need to do more than connect with a target audience through marketing; they need to practice integrated digital marketing as part of their business model. Marketing silos, teams that fail to communicate, collateral that’s hard to find, and a complicated buyer’s journey are common marketing … Continue reading 5 Steps to a Game-Changing Integrated Digital Marketing Strategy
Cosette JarrettMarch 6, 2015 Social media is a fresh avenue for advertising and marketing professionals. Unlike traditional advertising and more established forms of online marketing, experts in the social field haven’t been around long enough to create solid a formula for accomplishing goals and achieving scalable ROI. That being said, the need for solid social … Continue reading 6 Game-Changing Resources for Optimizing Your Entire Social Strategy
