Contributor Steve Olenski believes interest targeting could be the way forward for brands, allowing for more control and communication with key audience members. Steve Olenski on September 22, 2016 Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them. However, it’s now possible … Continue reading Is interest targeting the future of marketing?
by Hana LaRockSeptember 16, 2016 Email marketing is a tough game to play. Though most people communicate through email more than any other avenue today, using email as a means of marketing is another story. This is because there are a lot of reasons why email marketing can fail. Sometimes, people aren’t interested in subscribing … Continue reading Is It Possible We’re Already In the Future of Email Marketing?
by Graeme KahnAugust 9, 2016 Last month, online broadcast media monolith Facebook tweaked their algorithm to prioritize the posts of family and friends in newsfeeds at the expense of publishers. Last week, the algorithm was further updated to penalize “clickbait” headlines. These changes are meant to improve user experience and signal a return to Facebook’s … Continue reading Facebook SEO In 2016 And Into The Future
The landscape of email marketing is about to change dramatically, even if we don’t realize it yet. Columnist Len Shneyder points us down the path ahead. Len Shneyder on August 31, 2016 You know, we email marketers can be a pretty conservative lot. There are good reasons for that. First, the limitations of email standards … Continue reading The future of email marketing is already here
August 4, 2016 We’re entering a new era of work. It’s becoming increasingly apparent that for businesses to succeed, they need to do more to ensure people are at the centre of their focus. Creating a thriving company culture is key to attracting and maintaining top level talent, increasing efficiency and making work a great … Continue reading 10 Proven Ways To Build The Workplace Of The Future
Columnist Adam Weiss shares four ways affiliate partnerships are designing the future of influencer marketing. Adam Weiss on August 5, 2016 at 10:00 am Ivanka Trump is an Executive Vice President of The Trump Organization, founder of her self-titled fashion line, a media mogul with her IvankaTrump.com content site for working women and an activist … Continue reading A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future
August 2, 2016 Why do audiences matter? It’s hard to think of a time when the average American wasn’t equipped with a laptop or a smartphone: 68 percent of U.S. adults have a smartphone and 73 percent have a desktop or laptop computer. As a matter of fact, 2015 was our most plugged-in year ever … Continue reading Audience Analytics: A Thing of the Past (and the Future)
by Katrina Manning July 29, 2016 Follow @KCinnarollJuly 29, 2016 If you’re considering adding video to your content marketing strategy, you are making the right decision. According to Cisco, 69 percent of all consumer Internet traffic will be the result of video. In addition, 79 percent of B2B marketers are starting to utilize video. Yet, … Continue reading Why Video is the Future of SEO and Content Marketing
by Diane Thieke July 27, 2016July 27, 2016 Not playing Pokémon Go yet? Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time. The game is wildly popular. Combining augmented reality, GPS, and mobile devices, it creates a social experience enabling players to explore the real … Continue reading Pokémon Go and the Virtual Future of Storytelling
What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores. Brian Smith on July 27, 2016 Yesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his smartphone — or at least that’s how it must have … Continue reading Pokémon Go, augmented reality and the future of local marketing
