Edwin Miller — December 12, 2017 — December 12, 2017 Free-Photos / Pixabay Last year, we noted that a significant market challenge was the lack of a clear digital transformation definition. On the surface, digital transformation simply means the transformation of a business to a more digital state. The problem we identified, however, lies in … Continue reading Digital Transformation Defined. Findings From 10 Industry Thought Leaders
Dhariana Lozano — December 11, 2017 Follow @DhariLo — December 11, 2017 There are so many successful accounts on Instagram – but what can we attribute to their success? Over the past 7 years I’ve worked with many different businesses (including my own personal brand) to grow Instagram followings and increase engagement. This week we’ll … Continue reading 8 Things You Can Learn From The Best Instagram Accounts
How can you stand out from your competitors during what is predicted to be a record-breaking holiday shopping season? Columnist Amy Bishop shares some advice for retailers. Amy Bishop on December 11, 2017 I’m not sure which I like more: shopping or digital marketing. For people like me, the holidays make for a pretty … Continue reading Holiday marketing tips from a holiday shopper
Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). Jacob Baadsgaard on December 8, 2017 Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting … Continue reading Which PPC metrics matter? Lessons from half a million keywords
Dusti Arab — December 6, 2017 — December 6, 2017 Alexas_Fotos / Pixabay Have you found yourself relying on the performance of a star employee? It’s the sales rockstar who always crushes their goal. It’s the marketer who creates viral blog posts in their sleep. It’s the assistant who runs your schedule (and by proxy, … Continue reading How to Keep Your People from Getting Poached
Steve Hamm — December 3, 2017 Follow @maasprosrdu — December 3, 2017 JuralMin / Pixabay Automated marketing and CRM software is a powerful tool that gets you more leads and sales by increasing your engagement with business prospects. Rather than sending the same one-size-fits-all marketing message to everyone, you can tailor and tweak your marketing … Continue reading Get the Most From Automated Marketing and CRM: 3 Email Topics That Engage and Convert
Paul Keijzer — November 30, 2017 Follow @Paul_Keijzer — November 30, 2017 Derks24 / Pixabay Watching movies is a great way to unwind, relax and be entertained. Sometimes, however, movies can provide us learning opportunities, particularly in the area of leadership and management. Here are some of the movies I’ve watched over the years and … Continue reading 18 Must-See Movies To Extract Leadership & Management Lessons From
Patrick Whatman — November 28, 2017 Follow @mrwhatman — November 28, 2017 We’re in the silly season. In the mad dash to Christmas, shoppers are shopping, sellers are selling, and tweeters are tweeting. Marketers have taken the period between Thanksgiving and Christmas and turned it into a out-of-control spending spree. And who can blame them? … Continue reading Social Analysis From Black Friday & Cyber Monday
James Scherer — November 24, 2017 — November 24, 2017 Online contests are nothing new. Businesses have been running them since the internet began, and to great effect. They have, for years now, been a huge driver of many business’ social media Following, engagement, lead generation, and (for those businesses who really know what they’re … Continue reading 10 High-Impact Hacks to Get More From Your Contest
Ji-A Min — November 17, 2017 — November 17, 2017 Jobvite recently published a survey on how recruiters feel about AI and automation in talent acquisition. In recruiting, artificial intelligence is being used to streamline or automate some part of the workflow, especially repetitive, high-volume, administrative tasks. Contrary to popular belief, the talent acquisition field … Continue reading What Talent Acquisition Wants From AI And Automation
