Ken Downer — February 13, 2018 Follow @RapidStartLdr — February 13, 2018 What does it take to be a great boss? Some bosses are more memorable than others, and some perhaps you’d like to forget. But what does it take to be a great boss? What distinguishes the one that people remember years later as … Continue reading How to Be a Great Boss: 9 Ways to Get a 5-Star Rating From Your Team
Rae Steinbach — February 8, 2018 — February 8, 2018 Email marketing can be one of the best tools for connecting with customers, increasing engagement, and building brand loyalty. A 2017 survey from the Direct Marketing Association showed that the average return on investment for email marketing is about $ 30 for every $ 1 … Continue reading 5 Simple Steps to Maximize the Results From Your Email Campaign
Matthew McEwen — February 8, 2018 — February 8, 2018 I sat there in my chair chuckling to myself as my 16-year-old daughter sighed, grumbled, and rolled her eyes continually. She had now been on hold for two whole minutes with the company that she had bought her newest shoes from. One minute later, she … Continue reading What We Learn From One-Click & Its Pitfalls
Joel Thomas — February 6, 2018 — February 6, 2018 Almost half of your potential customers say they will “gladly switch brands to use a coupon.” For mobile coupon users, it’s even worse; six in ten. Why those no-good, two-faced, traitorous customers! Right? Wrong: Customer loyalty isn’t a right. It’s an asset, which means you … Continue reading How to Keep Competitors From Stealing Your Sales
Kayla Sloan — February 4, 2018 — February 4, 2018 Maaark / Pixabay When you are a new business owner you have an energy and enthusiasm level that is hard for anyone else to match. You are excited about your new adventure and have tons of plans and projects you can’t wait to dive into. … Continue reading 5 Ways to Keep Your Business from Becoming Stagnant
William Harris — February 3, 2018 Follow @wmharris101 — February 3, 2018 Ecommerce is a fiercely competitive space to operate in. Thanks to the number of new tools and information that are made available each year, it’s never been easier to launch an ecommerce business. As more and more business owners continue to spin up … Continue reading How to Differentiate From Ecommerce Competitors and Boost Loyalty in 2018
Erik Huberman — January 31, 2018 Follow @ErikHuberman — January 31, 2018 2017 was a nail-biter of a year for everyone, regardless of political or business affiliations. With a new president, booming social media, and constant shake-ups across industries, most of us could barely keep up. Now that 2018 is here, though, smart business leaders … Continue reading 4 Lessons We Learned From the Vicious 2017 News Cycle
Michael Heller — January 31, 2018 — January 31, 2018 MIH83 / Pixabay If your organization has implemented 360-degree feedback, you’re likely feeling effects like better communication, team development, career development and more. While 360-degree feedback has many positives for the team as a whole, it may be odd or difficult to receive upwards feedback … Continue reading Turning Negative Feedback from Your Employees Into a Positive
Brent Pohlman — January 31, 2018 Follow @brentpohlman — January 31, 2018 In 2018, I am finding that things are changing right before our eyes. People are up in arms about the recent changes in Facebook and the effect it will have on their sites and paid advertising. The “dead” messages are out in full … Continue reading Stepping Away from the News
Getting credit for all of your Google My Business clicks can be a challenge. Contributor Greg Gifford shares a solution to this GMB attribution problem. Greg Gifford on January 30, 2018 As search engine optimization specialists (SEOs), we all have one goal: to increase organic traffic for our clients. We optimize signals to increase the … Continue reading Are you getting credit for all of your organic visits from GMB?
