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2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms

2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms by Laurie Sullivan @lauriesullivan, (January 05, 2018) Most people center their New Year’s resolution on major life-changing goals. Be a better person. Work out five days per week. Eliminate sugar. When it comes to search marketing, resolutions among analysts, marketers and agency executives centered on … Continue reading 2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms →

Personalization & machine learning in 2018: From comms to content

Machine Learning

Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their audiences. Blaise Lucey on January 4, 2018 In a saturated digital landscape where brand blindness is the norm and people see more offers and content in a day than they can … Continue reading Personalization & machine learning in 2018: From comms to content →

How Your Small Business Can Benefit From Social Influencer Marketing

Social Influence

Shane Barker — January 3, 2018 Follow @shane_barker — January 3, 2018 Do you think social influencer marketing is for small businesses like mine? Of course, it is! But, why is Kim Kardashian going to promote my product on her Instagram? She’s not going to. Who, then? There are influencers in every niche with a … Continue reading How Your Small Business Can Benefit From Social Influencer Marketing →

From algo to aggro: How SEOs really feel about Google algorithm updates

SEO Trends

Algorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners’ jobs. Jamie Pitman on December 28, 2017 As SEOs working in the weeds with our clients each day, it can sometimes be hard to truly see … Continue reading From algo to aggro: How SEOs really feel about Google algorithm updates →

Why Aren’t My Employees Benefiting from E-Learning?

Education

Rick Lepsinger — December 22, 2017 Follow @onpoint_llc — December 22, 2017 E-learning, or learning resources delivered using electronic media (video, internet, etc.), can be a powerful tool for helping your business scale its learning initiatives. Some of the benefits of e-learning include the reduced cost of training, increased flexibility and access, reduced time for … Continue reading Why Aren’t My Employees Benefiting from E-Learning? →

3 Money Blocks That Keep You from Earning Money As An Influencer

Influencer Strategy

Amanda Abella — December 22, 2017 — December 22, 2017 I make money as an influencer. Basically, that means I have an online brand and following and get hired for influencer work. “Influencer” is really just a 21st century word for a spokesperson. Influencer marketing is also taking over the internet. Brands are getting ready … Continue reading 3 Money Blocks That Keep You from Earning Money As An Influencer →

How to Get More Sales from Your Ecommerce Product Page

eCommerce Strategies

James Scherer — December 21, 2017 — December 21, 2017 You work hard to drive people to your ecommerce website, but once they get there, up to 99% of them leave before giving you a dime. It hurts. Now there are a number of ecommerce marketing strategies you can implement to start taking better advantage … Continue reading How to Get More Sales from Your Ecommerce Product Page →

Search: From Algorithms To Artificial Intelligence

Search Trends

Search: From Algorithms To Artificial Intelligence by Laurie Sullivan , Staff Writer @lauriesullivan, December 20, 2017 2018 will prove to be an interesting year for search advertising and marketing. Kantar’s Millward Brown published a set of predictions Wednesday. Most are expected, for example, that voice will spur adoption of smart devices. Others are expected, but … Continue reading Search: From Algorithms To Artificial Intelligence →

What To Expect From SEO In 2018

SEO Trends

Warren Knight — December 18, 2017 Follow @warrenknight — December 18, 2017 Did you know that 93% of online experiences begin with a search engine? There are various different ways you can market your business online, and a huge part of achieving success, is understanding Search Engine Optimisation. It’s true that 57% of B2B marketers … Continue reading What To Expect From SEO In 2018 →

Drafting Partners? 3 Lessons from the NBA

Partnerships

Dave Sutton — December 12, 2017 — December 12, 2017 Have you ever seen a pair of shoes named after Sam Bowie? Me neither. In 1984, Sam Bowie, a 7-foot-1 center from Kentucky was drafted by the Portland Trail Blazers—one spot ahead of a shooting guard named Michael Jordan. It is still regarded as one … Continue reading Drafting Partners? 3 Lessons from the NBA →