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18 Lessons From Facebook’s Private Webinar On The News Feed Algorithm

Sahail Ashraf — February 23, 2018 — February 23, 2018 While millions of people around the world wailed and gnashed their teeth over the recent Facebook news feed changes (okay, maybe we’re being a little dramatic there), Facebook got down to business. It recently held a closed-door webinar about the newsfeed, and what the priorities … Continue reading 18 Lessons From Facebook’s Private Webinar On The News Feed Algorithm

Retailers with shopping apps now see majority of e-commerce sales from mobile

E-commerce is now a truly cross-device experience. Greg Sterling on February 21, 2018   For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps … Continue reading Retailers with shopping apps now see majority of e-commerce sales from mobile

Monitoring web migrations: A checklist for moving from one site to another

Contributor Aleyda Solis walks through what to monitor during a web migration and explains how to fix issues so you don’t lose traffic and rankings. Aleyda Solis on February 13, 2018   Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing a … Continue reading Monitoring web migrations: A checklist for moving from one site to another

5 Simple Steps to Maximize the Results From Your Email Campaign

Rae Steinbach — February 8, 2018 — February 8, 2018 Email marketing can be one of the best tools for connecting with customers, increasing engagement, and building brand loyalty. A 2017 survey from the Direct Marketing Association showed that the average return on investment for email marketing is about $ 30 for every $ 1 … Continue reading 5 Simple Steps to Maximize the Results From Your Email Campaign