Upcoming European data privacy rules restricting the use of cookies means that companies can no longer track prospective customers across the web Robin Kurzer on May 10, 2018 With the General Data Protection Regulation (GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR … Continue reading As GDPR approaches, marketers are moving away from their reliance on third-party data
What helps product pages stand out and spur conversions in this competitive category? Contributor Andrew Waber lays out the results of a recent analysis. Andrew Waber on April 25, 2018 As in many markets, the tactics to successfully sell home goods and furniture on Amazon differ slightly depending on the price point. But after … Continue reading 3 lessons learned from 365,000 Amazon furniture & home goods product pages
Anton Eliasson — May 2, 2018 Follow @antoneliasson — May 2, 2018 A punchy call to action (CTA) is a must-have for any marketing video, but getting viewers to take the action is tricky. It’s frustrating to make a video, pay for a social ad campaign, and then see disappointing conversion rates again and again. … Continue reading What’s Missing from Your Video Ad’s Call to Action
JoAnn Corley — May 2, 2018 Follow @joann corley— May 2, 2018 There is a change afoot at Microsoft and it’s all because of new leadership — a leadership that is slowly but surely redirecting a titanic size culture. Is that possible? Apparently so and with a notable ripple effect! All I can say is … Continue reading 7 Powerful CEO Insights from Microsoft’s Culture Reset
Karen Repoli — May 1, 2018 Follow @karenrepoli — May 1, 2018 Ahhhh, where is Ms. Manners when you need her? Like on Facebook, Twitter, Instagram and other social media platforms. Let’s face it, sometimes the world wide web feels like the wild, wild, west or maybe Donald Trump’s playground. So I collected some of … Continue reading 10 Social Media Etiquette Tips from Around the Web
Garry Grant — April 27, 2018 Follow @seoinc — April 27, 2018 Over the past year, Google has decided to switch gears from a mobile-first approach to an AI-first strategy. Though this change may seem odd since Google has focused primarily on mobile-first for close to a decade, it’s clear the adjustment means the company … Continue reading From Mobile First to AI First – What This Means for You
Maren Hogan — April 20, 2018 Follow @marenhogan — April 20, 2018 Employer Brand on the Cheap Someone asked for favorite inexpensive ways to promote your employer brand. And boy did the EB community deliver! These ideas were sourced from The Employer Brand Forum, deets below! Employee- Generated Videos Making employee job preview videos doesn’t … Continue reading Employer Branding Ideas for Next to Nothing: 14 Tips From the Pros!
Greg Castello — April 18, 2018 — April 18, 2018 It’s easy to identify effective leaders in an organization, but harder to define exactly what qualities make someone a great leader. Rather than settle for the vague “I know it when I see it” mindset, let’s consider these three common characteristics of effective leaders and … Continue reading Letting Go: 3 Ways To Delegate From The Top Down & Watch Your Productivity Thrive
Benjamin Brandall — April 18, 2018 — April 18, 2018 As an analyst, you spend your day designing your organization’s processes, measuring their performance and ironing out the fine details. You focus on the “how”. You’re very good at it, but maybe you’re more interested in the “what”? If you want to move past the … Continue reading How to Move from Business Analyst to Business Architect
Wish List: A SEO Tool From Alexa.com To Identify Bad Links, Create Disavows by Laurie Sullivan , Staff Writer @lauriesullivan, April 17, 2018 Many websites are being penalized for violating Google’s link scheme guidelines, according to Sean Hakes, CEO at Altitude Agency. So he has been talking with the folks at Alexa.com, an Amazon subsidiary focused … Continue reading Wish List: A SEO Tool From Alexa.com To Identify Bad Links, Create Disavows
