Category Archives: Franchise

Lessons from IFA: How Call Tracking Helps Franchises Drive Growth

Christie Huber — March 29, 2018 — March 29, 2018 We recently had the opportunity to attend the IFA (International Franchise Association) national conference in sunny Phoenix, AZ. If you’re a franchisee or franchisor, this is a can’t miss event that covers the latest news and best practices in the world of franchising. At the … Continue reading Lessons from IFA: How Call Tracking Helps Franchises Drive Growth

How Does a Franchise Work? Uncover The Secret Sauce of an American Franchise Giant

Adam Henshall — February 12, 2018 — February 12, 2018 The franchise model of doing business is a decidedly American affair. The concept marries the power and scale efficiencies of large corporate bodies with the entrepreneurialism and hard work of mom-and-pop small business. According to the United States International Trade Association: there are over 780,000 … Continue reading How Does a Franchise Work? Uncover The Secret Sauce of an American Franchise Giant