Brett McIntyre — February 5, 2019 Follow @216Marketing — February 5, 2019 Imagine you are hit with a multi-million dollar court settlement. Can your franchise sustain it? In case you do, can you survive the reputational damage? Of course, such a settlement will get you lots of publicity – all for the wrong reasons. How … Continue reading Do Your Franchises Need Background Checks. You Bet.
Christie Huber — March 29, 2018 — March 29, 2018 We recently had the opportunity to attend the IFA (International Franchise Association) national conference in sunny Phoenix, AZ. If you’re a franchisee or franchisor, this is a can’t miss event that covers the latest news and best practices in the world of franchising. At the … Continue reading Lessons from IFA: How Call Tracking Helps Franchises Drive Growth
Adam Henshall — February 12, 2018 — February 12, 2018 The franchise model of doing business is a decidedly American affair. The concept marries the power and scale efficiencies of large corporate bodies with the entrepreneurialism and hard work of mom-and-pop small business. According to the United States International Trade Association: there are over 780,000 … Continue reading How Does a Franchise Work? Uncover The Secret Sauce of an American Franchise Giant