Eric Rosenberg — March 23, 2018 — March 23, 2018 The Civilization video game franchise is one of the most successful in history. First released in 1991, the computer game allows players to build a civilization from a single settler into a global empire. With more than 40 million copies sold, countless hours have been … Continue reading 5 Business Lessons from Civilization
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Estimating the Cost of Starting a Successful Business From Zero
Margarita Hakobyan — March 22, 2018 Follow @margahakobyan — March 22, 2018 Some people are happy spending their lives working for a company or business, and that’s fine. For others, the idea of always working for someone else feels wrong. They may believe they can bring something new and exciting to the business market, or … Continue reading Estimating the Cost of Starting a Successful Business From Zero
Small Business Local Ad Dollars Move From Facebook To YouTube
Small Business Local Ad Dollars Move From Facebook To YouTube by Laurie Sullivan @lauriesullivan, March 22, 2018 Borrell Associates expects total local advertising budgets to rise 5.8% compared with the previous year. Non-digital advertising will fall by 2.2%, whereas digital will rise 12.7%. In total, advertisers will spend $126.8 billion this year. Local digital advertising … Continue reading Small Business Local Ad Dollars Move From Facebook To YouTube
Migrating From HTTP to HTTPS – A Complete Guide
Navneet Kaushal — March 21, 2018 Follow @navneetkaushal — March 21, 2018 Come July 2018 Chrome will be marking HTTP (Hypertext transfer protocol) sites as ‘not secure’ according to the announcement made by Google at the beginning of the year. This is a move that Firefox already executed in 2017, and it has not worked … Continue reading Migrating From HTTP to HTTPS – A Complete Guide
Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat
By Joydeep Bhattacharya March 21st, 2018 Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers drooling. Emarketer’s Snapchat Usage report for 2017 captures most … Continue reading Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat
7 Social Media Ideas to Steal from Classic B2B March Madness Campaigns
Judy Caroll — March 20, 2018 Follow @JudyCaroll1 — March 20, 2018 One in 9.2 quintillion—that’s the odds of filling out a perfect March Madness bracket. But that doesn’t stop the 40 million or so Americans who place a collective $ 10.4 billion betting on the NCAA tournament. Even Warren Buffett is offering a prize … Continue reading 7 Social Media Ideas to Steal from Classic B2B March Madness Campaigns
AMP: Do or die? Session recap from SMX West
Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the panelists, plus one Google engineer, have on using AMP. Christine Churchill on March 20, 2018 The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages … Continue reading AMP: Do or die? Session recap from SMX West
Developing A Digital Mindset Shift From “Why” To “How”
Warren Knight — March 20, 2018 Follow @warrenknight — March 20, 2018 Technology has disrupted every part of our day to day lives. Regardless of whether you are the CEO of a charity, a construction business owner or a retail entrepreneur; embracing the future of business is never going to be easy. There was one … Continue reading Developing A Digital Mindset Shift From “Why” To “How”
Keep Your LinkedIn a Priority From One Quarter to the Next
Colleen McKenna — March 20, 2018 Follow @Colleen_Intero — March 20, 2018 As one quarter comes to a close and we roll into another, how are you doing with your intentions, resolutions, goals, and plan? Have you moved your LinkedIn initiative forward and are you making tangible progress? (We’d like to hear about those successes, … Continue reading Keep Your LinkedIn a Priority From One Quarter to the Next
Leadership Advice from Top Women in Revenue
Angelina Elhassan — March 15, 2018 — March 15, 2018 It’s no secret that the tech industry is still primarily male-dominated. In fact, take a look at your company’s C-suite and it will speak for itself. While the statistics about women in high-level leadership positions are staggering, there are plenty of women who have made … Continue reading Leadership Advice from Top Women in Revenue
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