George AchilliasJanuary 14, 2015 Consumers, citizens, and users now expect brands and business to offer their products, services, and their information as “digital first” available. Everybody is talking about how brands should become even more digital, how processes have to be digital, and of course, how a digital way to perform has to be established. … Continue reading From “Digital First” To “Digital Everyone”
Mark HarringtonJanuary 14, 2015 As Marketing increasingly becomes a data-driven discipline within the organization, the ability to centralize, synthesize and analyze fragmented data streams across an array of channels is critical. This is particularly important for brands that deliver customer experiences across a spectrum of channels from in-store and online to mobile apps and social networks. … Continue reading Five Advantages Savvy Marketers Gain From Consumer Management [Infographic]
Allison SparrowJanuary 11, 2015 Bonjour tout le monde. This year, the Marketing Automation team at Optimizely got serious about tracking our email A/B tests. In 2015, Optimizely will be taking experience optimization to the next level, and continue to rigorously test campaigns in order to provide the best experience for our customers. Looking back at … Continue reading Lessons We Learned from Email A/B Tests in 2014
Aaron Rudman-HawkinsJanuary 10, 2015 You’re wanting more traffic, conversions and sales aren’t you? Who isn’t! Well today I am going to share with you one of the most under-used and yet highly effective tactics to get free traffic from search engines. Competitor research! If done correctly this age old technique is guaranteed to help you … Continue reading A Little Known Tactic to Get Free Traffic From Search Engines
BusinessVibesJanuary 10, 2015 When you’re first starting out, it can be overwhelming. You’re told you need to get your business structure in order, get inventory, make sure you’re trademarked, and then you have to sell and get customers. At the same time, you have to track important metrics or risk going out of business within … Continue reading Starting from Scratch: Accounting Basics for Startup Businesses
Amanda ClarkJanuary 9, 2015 Not so long ago, the Grammar Chic blog broke down the anatomy of the perfect Facebook post—listing a few things no Facebook post should be without. For some small business owners, though, it may be just as helpful to address it from the opposite angle, mentioning a few elements that you … Continue reading 5 Things to Remove From Your Facebook Posts Today
Larry KimJanuary 7, 2015 We’re in a Game of Thrones dry spell these days, so what better way than to glean real world lessons from Westeros’s favorite clans? Whether you’re fighting for the iron throne or networking online with LinkedIn, developing connections is key. I’ve already outlined the advantages to having more connections on LinkedIn … Continue reading LinkedIn Lessons from Game of Thrones: How to Develop More LinkedIn Connections
Having lots of data is great, but contributor David Booth reminds us that what counts is what we do with it. David Booth on January 5, 2015 With the new year now upon us, hopefully you’ve begun working on some resolutions for 2015. In addition to exercising more and eating junk food less, … Continue reading 5 New Year’s Resolutions To Get The Most From Your Data
Nicole EdmistonJanuary 2, 2015 Wondering if you should allocate marketing dollars in 2015 for virtual trade shows? Trade shows are an effective way of getting your brand out there and have become a necessary part of doing business. However, for some businesses, limitations with traditional trade shows are that they require a substantial budget … Continue reading How Businesses Can Benefit From Virtual Events
Business.com December 31, 2014 In 2014, we’ve published hundreds of articles chocked full entrepreneurial advice. From handling small business finances to marketing dos and don’ts, we’ve made it our goal to keep you at the top of your entrepreneurial game. But practicing all of the pieces of advice from 2014 is nearly impossible. That’s … Continue reading 10 Great Pieces Of Entrepreneurial Advice From 2014
