Steve RaysonMay 29, 2015 Is there a correlation between social shares and inbound links? The question goes to the heart of why people share content and why they link to content. If people share and link to content for similar reasons then logically you would expect a very strong correlation between shares and links. However, … Continue reading Social Shares and Inbound Links: Insights From New Correlation Data
Denise McArthurMay 30, 2015 Love is all you need, yes. That’s what you—being a person—need. But your business? Your business needs money. While it may not be the stuff of pop ballads, return-on-investment, or ROI, is one of the best ways to calculate what your business needs. You’re constantly looking for new ways to improve … Continue reading 5 Steps To Calculating Your ROI From Animated Videos
Paul SchmidtMay 28, 2015 Moving from WordPress to HubSpot can see we can daunting task. From learning a new CMS to understanding how you’re going to publish content on your site, it will take some time to get up to speed. Thankfully once you’re all set up on HubSpot, you’re using a well-oiled machine that’s going … Continue reading 8 Mistakes to Avoid When Migrating From WordPress to HubSpot
Betsy MikelMay 26, 2015 Hueskee Lewis and the News. Jamie Skee Curtis. Skeeonardo DiCaprio. What do all these not-quite-right sounding pop culture references have in common? They’re all teams that play in The Skee League. And thanks to their enthusiastic (and paying) participation, Director of Chicago League Operations Mike Fraser can say something truly spectacular: … Continue reading Skeeball is This Guy’s Full-Time Job. Here’s What You Can Learn From His Business
John W HayesMay 23, 2015 There’s a big event coming up in the Hayes household in the next few weeks. It’s little Dotty’s 5th birthday and for the better part of a month, she’s been diligently planning her birthday party. There’s quite a lot of planning going into the event. In fact, the average email … Continue reading Lessons in Email Marketing from a 4-Year-Old
Lindsey StemannMay 22, 2015 I recently spoke at a Lunch and Learn to more than 150+ businesswomen about the power LinkedIn can have to their professional reputation. I mentioned the great opportunity in front of each of them to start new conversations, reconnect with past relationships that may be valuable to reignite, and how they … Continue reading Can Nonprofits Benefit From Using LinkedIn?
by Liz Farquhar May 21st, 2015 Did you know that 93 percent of sales executives haven’t received formal training on social selling TWEET? [1] Smart social selling is a game-changer for businesses of all sizes. However, it does require a well-defined strategy in addition to taking a significant investment of time if you are going to … Continue reading Top 3 Reasons You’re Not Getting Qualified Leads from Social Media
Ian NewcombeMay 18, 2015 Learn how three social media campaigns paid dividends for these innovative retailers – and how they can help inspire your social media strategy. Successful social media engagement is a dream come true for any multi-channel retailer. It shows that your message has impacted almost immediately on your targeted audience, plus offers: Invaluable insights … Continue reading 3 Successful Social Media Campaigns from Innovative Multi-Channel Retailers
Don’t just send a huge email blast to your entire list, says columnist Daniel Faggella. Here are a few ways novices can dip their toes into segmentation without making a huge investment. Daniel Faggella on May 18, 2015 If you run an online business, odds are you utilize broadcast emails as a marketing tool. And, … Continue reading Squeeze More Opens And Clicks From Your “Broadcast” Emails
Report finds that 75 percent of calls to businesses come from smartphones. Greg Sterling on May 15, 2015 A call is, generally speaking, a better lead than a click. But how much better is striking: calls have 30 to 50 percent conversion rates while clicks top out at 1 to 2 percent. That’s according to a … Continue reading Report: Calls Have 30 To 50 Percent Conversion Rates, Most Come From Mobile
