How do you grow your online revenue? Columnist Jordan Elkind takes a look at what some fashion retailers are doing differently to bolster their e-commerce growth. Jordan Elkind on September 25, 2015 E-commerce is a rapidly expanding piece of the retail pie, so it’s no surprise that online growth is top of mind for fashion … Continue reading 4 Lessons Retail Marketers Can Take From High-Growth Fashion Brands
Scott VaughanSeptember 25, 2015 Marketing Technology has become an important weapon in the quest to discover, engage and delight customers. While marketers try to sort through their needs and identify what and with whom to invest in, it seems like every week there’s a new landscape or “MarTech stack” produced by a vendor or industry … Continue reading Building an Interactive MarTech Landscape from the Buyer’s Perspective
Kara BurneySeptember 23, 2015 Want to learn from the best? These 20 brands are so good at content marketing, they are being stalked by their peers. Here are 3 actionable Twitter tips from the best in the business: Microsoft Twitter Tip: Use Hashtags To Boost Content Discovery Microsoft knows how to work a hashtag to join the conversation surrounding … Continue reading 3 Twitter Tips From The “Most Stalked” Brands
Joel WindelsSeptember 22, 2015 A cliche of modern discussion in social marketing is to focus upon ROI and how elusive it can be. We’ve been exploring the topic ourselves plenty recently. Although we firmly encourage the use of social data to measure the performance of a business – facilitating better decision making and indicating the … Continue reading Social Media ROI: Lessons from eBay, McKinsey and Unilever
Jessica MehringSeptember 22, 2015 Are your written proposals getting positive responses? I’m not just talking about getting a “yes” answer to the service you’re proposing to clients. Are your proposals getting you a “You understand me. HECK YES I WANT TO HIRE YOU” response? If not, you might want to rethink how you’re writing them. … Continue reading 3 Proposal Tweaks That Move Your Business From Failing to Flourishing
Matt FarberSeptember 21, 2015 Brian Halligan is one of the co-founders of HubSpot and it’s safe to say he has helped revolutionized the way marketers go about their business. With more than 15,000 companies now using HubSpot to increase visits, leads, and customers for their business there are surely a couple lessons we can learn … Continue reading Leadership Lessons from HubSpot’s Brian Halligan
Annetta PowellSeptember 15, 2015 Do you dream of having a better life for you and your family? Have you always wanted to achieve financial and time freedom yet still live the same kind of life year in and year out? You probably are doing something wrong… Can you honestly tell me that you don’t nurse … Continue reading Why Procrastination Is Preventing You from Achieving Your Goals
Alex DittySeptember 15, 2015 Kim Kardashian has lessons for your brand’s influencer relationships Though she’s no longer the most followed person on Instagram, it’s safe to say that Kim Kardashian is pretty influential. Recently however, that influence and a particular post she made has brought some unwanted pressure onto the reality star. You won’t typically … Continue reading What You Need to Learn About Influencer Marketing From Kim Kardashian
Top 500 brands posted nearly as many videos natively as from YouTube in July. Engagement remains higher for native video. Martin Beck on September 14, 2015 Facebook’s native video momentum has been documented widely. The social network sees more than 4 billion video views a day — a number first reported in April and almost … Continue reading Brands Shifting From YouTube To Native Video On Twitter
Warren KnightSeptember 14, 2015 I like reading success stories but, what I love even more is when determined entrepreneurs set themselves a goal and achieve it. I came across a Shopify article earlier this year where four entrepreneurs embarked on building an eCommerce business and generating revenue after just 3 days. Building an eCommerce business can … Continue reading How To Build an Ecommerce Business From Scratch and Generate Revenue in 3 Days
