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Instagram Numbers Go From Strength to Strength

Oliver GaywoodAugust 31, 2015 Many people were surprised when Facebook acquired Instagram for $ 1bn in 2012, thinking that the fledgling site was yet to deserve such a high price tag. Since then, however, the site has grown hugely in popularity, more than doubling its number of sign-ups. Double growth since 2012 The easiest way … Continue reading Instagram Numbers Go From Strength to Strength →

Track And Learn From Your Competitor’s Content

Search Engine Optimization

By Adrienne Erin August 31st, 2015 It’s this simple: If you don’t keep track of your competitors, you’re going to lose market share to them. It’s important that you monitor what other businesses in your industry are doing in order to successfully build a brand online. One way to do that is to learn about … Continue reading Track And Learn From Your Competitor’s Content →

4 Ways Marketers Can Rip A Page From The Sales Playbook To Be More Effective

Marketing Guide

Sales and marketing don’t have to be at odds with one another. Columnist Steve Olenski discusses what marketing teams can learn from sales to benefit the whole organization. Steve Olenski on August 31, 2015 In many organizations, the line between sales and marketing staff is solidly drawn. Marketing teams take care of getting the word … Continue reading 4 Ways Marketers Can Rip A Page From The Sales Playbook To Be More Effective →

Crazy Important Lessons from Fortune 500 Female CEOs

Education

Paul KeijzerAugust 28, 2015 There are generalized views about the Best and Worst Industries for Women to Work in based on the number of female leaders holding top positions. There’s no secret about the fact that IT is generally still viewed as a “Boys Club” but if you take a look at the top 3 … Continue reading Crazy Important Lessons from Fortune 500 Female CEOs →

Measuring Mobile Ad Performance: Why We Need to Borrow a Metric From TV

Mobile Advertisement

Beth KindigAugust 25, 2015 By all accounts, mobile advertising is the wave of the future. Mobile ad spend is projected to increase 430 percent between 2013 to 2016, when it’s expected to surpass $ 100 billion worldwide, according to eMarketer. By 2019, overall ad spend will go on to surge to an estimated $ 200 billion. This … Continue reading Measuring Mobile Ad Performance: Why We Need to Borrow a Metric From TV →

Ten Reasons your Customers are NOT Ordering from your Website

eCommerce

Brian StrojnyAugust 25, 2015 Everywhere you turn it seems that business leaders are talking about user experience. Marketers are spending boatloads of money with agencies to build the next-generation “customer experience” on the corporate website. Unfortunately, they are forgetting one thing…the customer experience to actually order your product. While B2C companies have learned this lesson the … Continue reading Ten Reasons your Customers are NOT Ordering from your Website →

9 Social Media Hacks Every Small Business Can Benefit From

Small Business Tools

VerticalResponseAugust 25, 2015 Are you currently using social media sites to enhance your business’s online strategy? Posting to these platforms on a regular basis is a great place to start. If you want to increase sales, brand awareness, and website traffic, you’ll have to up your social marketing game by going a bit further. These nine social … Continue reading 9 Social Media Hacks Every Small Business Can Benefit From →

10 Ridiculously Simple Ways To Increase Tweets From Your Blog

Search Engine Optimization

By Elena Vakhromova August 25th, 2015 For most blogs Twitter has never been the primary source of social traffic. It lags far behind Facebook and YouTube when it comes to social leads. But, Twitter has another power over blog readers. A Twitter counter aside your post title can act as an authority trigger. The more … Continue reading 10 Ridiculously Simple Ways To Increase Tweets From Your Blog →

Do You Suffer From Super Hero Syndrome?

Productivity

Michael CooperAugust 22, 2015 We live in a world of constant pressure and unrealistic expectations. The super heroes of our youth and the heroes in the media today have warped our sense of what is realistic and what is humanly possible. While it’s sometimes difficult for us to admit that we’re human, many people I … Continue reading Do You Suffer From Super Hero Syndrome? →

Want More ROI From Your Social Programs? Take A Look In The Mirror

Social Media Marketing

When it comes to telling your brand’s story, your customers often do it best. Columnist Jordan Kretchmer gives some examples of brands that are successfully integrating social into the customer journey. Jordan Kretchmer on August 21, 2015 A decade after social networks burst onto the marketing scene, new research from Altimeter Group has confirmed a … Continue reading Want More ROI From Your Social Programs? Take A Look In The Mirror →