Kara BurneyWant to learn from the best? These 20 brands are so good at content marketing, they are being stalked by their peers.
Here are 3 actionable Twitter tips from the best in the business:
Microsoft Twitter Tip: Use Hashtags To Boost Content Discovery
Microsoft knows how to work a hashtag to join the conversation surrounding trending topics on Twitter. For International Women’s Day and Women’s History Month, for example, Microsoft joined the #IWD2015 conversation with an embedded Twitter video:
7 out of 10 girls are interested in science. Only 2 of 10 will pursue it as a career. Let’s change that. #IWD2015 https://t.co/sSx1Z1hlLv
— Microsoft (@Microsoft) March 8, 2015
With 3.2K interactions, the tweet earned Microsoft 6X more engagement than their average tweet, as measured by the TrackMaven platform:
Image via TrackMaven, the Competitive Intelligence Platform for Digital Marketers.
Microsoft found similar success with their #hourofcode challenge. The tweets below both reaped 11X the brand’s average engagement on Twitter:
Image via TrackMaven, the Competitive Intelligence Platform for Digital Marketers.
Image via TrackMaven, the Competitive Intelligence Platform for Digital Marketers.
HP Twitter Tip: Use Text Over Twitter Images To Maximize Message Visibility
Confined by the limited character count on Twitter, HP regularly maximizes the impact of their tweets with custom graphics that include both eye-catching imagery and descriptive copy. For their #FindRalph contest, for example, HP used image pairings to facilitate the contest and feature the winning prizes:
Finding Ralph isn’t easy. RT w/ his location to win an ENVY Printer. #FindRalph #SweepsEntry http://t.co/64HXXaguNP pic.twitter.com/F531kgs9Dd
— HP (@HP) October 9, 2014
#FindRalph is on. Help! RT w/ his location to win an HP Slate 7. #SweepsEntry http://t.co/1mgeqFF9UH pic.twitter.com/YCbwJQuL21
— HP (@HP) October 22, 2014
#FindRalph is on. Help! RT w/ his location to win an HP Slate 7. #SweepsEntry http://t.co/1mgeqFF9UH pic.twitter.com/YCbwJQuL21
— HP (@HP) October 22, 2014
Another Ralph sighting! RT w/ his location to win an HP x360. #FindRalph #SweepsEntry http://t.co/bGHpl0mCb4 pic.twitter.com/fTUqmxoge8
— HP (@HP) October 13, 2014
Ralph sighting! RT w/ his location to win a Slate 7. #FindRalph #SweepsEntry Details: http://t.co/r1L5rQfKnx pic.twitter.com/kjqwGxEswh
— HP (@HP) October 8, 2014
The #FindRalph campaign was a success; each tweet from the interactive campaign averaged far above the average engagement level for HP’s twitter account.
This tweet, for example, reaped 6X more Twitter interactions than HP’s average tweet!
Image via TrackMaven, the Competitive Intelligence Platform for Digital Marketers.
Marketo Twitter Tip: Engage Your Audience By Asking A Question
As a company that markets to marketers, Marketo knows how to create content that captures their audience’s attention. (Read here for more psychology-backed content marketing tips).
The most effective tactic from Marketo’s Twitter feed? Asking a question! Marketo has mastered the art of inquisition via their Twitter feed. In fact, 4 out of Marketo’s top 10 tweets from the past year posed questions!
Image via TrackMaven, the Competitive Intelligence Platform for Digital Marketers.
Image via TrackMaven, the Competitive Intelligence Platform for Digital Marketers.
Want more content marketing tips for overhauling your content strategy? Get your copy of The Content Marketing Paradox Report!
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