Rebecca ColemanSeptember 9, 2015 We’ve reached the halfway point in our series on Content Creation versus Content Curation! In this third installment, we’ll discuss some ideas you can walk away with and apply to your own business. Before we do, let’s recap. We started by defining content curation and content creation, and exploring the differences … Continue reading 4 Ways You Can Use Content Curation to Write Killer Blog Posts (Without Starting from Scratch)
Columnist Sanjay Dholakia says marketers should take a page from MyFitnessPal, which has crafted its marketing strategy to think about users throughout the customer journey and across all channels. Sanjay Dholakia on September 8, 2015 One of the great privileges of my job is the opportunity to meet smart CMOs and growth marketers on a regular … Continue reading A New Definition For Marketing: Lessons From MyFitnessPal
Eric GrovesSeptember 7, 2015 Over the past few months I’ve shared a series of tips for how to generate more word-of-mouth (WOM) for your business. Today’s post is dedicated to sharing the very best word-of-mouth tips from the people who know it best: your fellow small business owners. All of these tips were contributed by … Continue reading 5 Word-of-Mouth Tips from Small Business Owners
Jay MalcomSeptember 5, 2015 Regardless of whether your training is online or instructor-led, it’s really important to collect and analyze audience feedback data. The audience we’re talking about today is franchisees; most likely new franchisees who are in the process of learning how to run a successful operation at one of your company’s stores. For … Continue reading How To Collect Useful Training Feedback From Your Franchisees
Zac JohnsonSeptember 4, 2015 So you want to build a successful blog? Congratulations, you are now 1 in roughly 300+ million other blogs on the internet that once wanted to accomplish the same thing! The difference between you and them is that you’ve stumbled across this article and infographic that is going to help build the … Continue reading 7 Steps to Creating a Successful Blog from the Start [Infographic]
Rick WhittingtonSeptember 4, 2015 Pay-per-click (PPC) advertising can be a very effective tool that small and medium-sized businesses can use to reach consumers online and ramp up leads quickly. But most companies that have tried pay-per-click haven’t seen the results they expected, and many companies have written of paid search altogether because of this. Pay-per-click … Continue reading 4 Tips to Get More From Your Pay-Per-Click Campaign
Daniel JamesSeptember 4, 2015 In the September 2015 issue of the International Journal of Selection and Assessment, the value of job simulation was reviewed in an in-depth study by five researchers from the US Customs and Border Patrol. This study examined the effectiveness of how simulations can have a positive impact on an organization’s talent … Continue reading From the Journals: Multimedia-Based Simulations in Your Pre-Hire Assessments
Richard GuhaSeptember 4, 2015 As someone who moved from CMO in one Fortune 100 company to CEO in another, I do have a rare perspective on this move. In the 1960s and 70s, Marketing was the way to the top in many Fortune 500 companies. Moving from CMO to CEO has become harder now. This … Continue reading How to Prepare for Your Move from CMO to CEO
Brandon RedlingerSeptember 4, 2015 Sales and marketing teams have become more and more aligned in recent years, especially in B2B organizations. History may show a past of battles, resulting in scars and wounds between the two departments, but it’s imperative that they now work together. Marketing must support sales, and sales must support marketing. Sales … Continue reading How To Get What You Need From Your Marketing Team
One study estimates that bots account for 56% of website traffic — and it’s likely their influence is skewing your analytics. Columnist Ben Goodsell outlines the threat and explains how to mitigate it. Ben Goodsell on August 31, 2015 Many marketers have a vague awareness about server Log Files, but few know that they can … Continue reading How To Banish Bad Bots From Your Site Analytics
