Emilia TotzevaSeptember 11, 2015 I do not have a web development background. I studied marketing in college, and all of my past jobs and internships revolved around marketing. So, in an attempt to branch out and develop some new skills, I volunteered to work on a website redesign for a client. It wasn’t easy. It … Continue reading 5 Lessons I Learned from Building My First Website
LocowiseSeptember 10, 2015 Football on social media is right up there with movies and music, with some huge personalities hitting their Twitter feeds on a daily basis. We thought we’d take a look at some of those personalities, and also some other aspects of the amazing world of football on social. We’ve looked at 13 … Continue reading 13 Lessons From The Biggest Football Accounts In Social Media
Claire BroadleySeptember 10, 2015 We’ve previously written about developing themes as part of a content strategy, but the topic of a blog post is not the only dimension. When planning out your blog with a writer, you should think about the structure of the blogs, and what kind of response you want from them. For … Continue reading From Pillar to Post: 7 Ways to Vary Your Blog
Rebecca ColemanSeptember 9, 2015 We’ve reached the halfway point in our series on Content Creation versus Content Curation! In this third installment, we’ll discuss some ideas you can walk away with and apply to your own business. Before we do, let’s recap. We started by defining content curation and content creation, and exploring the differences … Continue reading 4 Ways You Can Use Content Curation to Write Killer Blog Posts (Without Starting from Scratch)
Columnist Sanjay Dholakia says marketers should take a page from MyFitnessPal, which has crafted its marketing strategy to think about users throughout the customer journey and across all channels. Sanjay Dholakia on September 8, 2015 One of the great privileges of my job is the opportunity to meet smart CMOs and growth marketers on a regular … Continue reading A New Definition For Marketing: Lessons From MyFitnessPal
Eric GrovesSeptember 7, 2015 Over the past few months I’ve shared a series of tips for how to generate more word-of-mouth (WOM) for your business. Today’s post is dedicated to sharing the very best word-of-mouth tips from the people who know it best: your fellow small business owners. All of these tips were contributed by … Continue reading 5 Word-of-Mouth Tips from Small Business Owners
Jay MalcomSeptember 5, 2015 Regardless of whether your training is online or instructor-led, it’s really important to collect and analyze audience feedback data. The audience we’re talking about today is franchisees; most likely new franchisees who are in the process of learning how to run a successful operation at one of your company’s stores. For … Continue reading How To Collect Useful Training Feedback From Your Franchisees
Zac JohnsonSeptember 4, 2015 So you want to build a successful blog? Congratulations, you are now 1 in roughly 300+ million other blogs on the internet that once wanted to accomplish the same thing! The difference between you and them is that you’ve stumbled across this article and infographic that is going to help build the … Continue reading 7 Steps to Creating a Successful Blog from the Start [Infographic]
Rick WhittingtonSeptember 4, 2015 Pay-per-click (PPC) advertising can be a very effective tool that small and medium-sized businesses can use to reach consumers online and ramp up leads quickly. But most companies that have tried pay-per-click haven’t seen the results they expected, and many companies have written of paid search altogether because of this. Pay-per-click … Continue reading 4 Tips to Get More From Your Pay-Per-Click Campaign
Daniel JamesSeptember 4, 2015 In the September 2015 issue of the International Journal of Selection and Assessment, the value of job simulation was reviewed in an in-depth study by five researchers from the US Customs and Border Patrol. This study examined the effectiveness of how simulations can have a positive impact on an organization’s talent … Continue reading From the Journals: Multimedia-Based Simulations in Your Pre-Hire Assessments
