When it comes to telling your brand’s story, your customers often do it best. Columnist Jordan Kretchmer gives some examples of brands that are successfully integrating social into the customer journey. Jordan Kretchmer on August 21, 2015 A decade after social networks burst onto the marketing scene, new research from Altimeter Group has confirmed a … Continue reading Want More ROI From Your Social Programs? Take A Look In The Mirror
David YooAugust 21, 2015 Do you ever wonder how your video marketing campaign can pick up some more hits, views, and shares? Have you spent too much time trying to nail the formula for a successful video campaign? Many organizations often struggle to find the right approach to creating videos as part of their overall content … Continue reading What We Can Learn From Viral Video Marketing Successes
Jonathan YefetAugust 19, 2015 Bluehornet, a Digital River company, just conducted an awesome study on the effectiveness of email marketing. They gathered insights from about 1815 consumers to see how they interact with the various marketing emails that they receive. Those taking part in the study were in an age range of 18 to 64, … Continue reading Personalization Prevents Consumers From Unsubscribing!
Mars DorianAugust 19, 2015 I have a new baby. It’s about two months old, has a compelling name and is loved by me, my family, and close friends. Of course I’m talking about the new sci-fi novel: Fear The Liberator: A Space Opera Novel. I self-published on Amazon. I worked sweats and fears on that … Continue reading Three Uncomfortable Lessons About Criticism I Learned From Publishing My Book
Anna RodriguezAugust 18, 2015 “Nobody remembers who came in second.” Peanuts creator Charles Schulz certainly knows a thing or two about winning. Or losing. One thing he and other go-getters agree on is that coming in second doesn’t make you less of a loser. Or shall we say second place is a first place loser? … Continue reading How To Differentiate Social Media Page Winners From Second Place Finishers
Ian JindalAugust 18, 2015 Over the last decade the shopping journey has been redefined. Where once it started with a trip in the car or on the bus, today the chances are that we’re checking availability on a mobile device, ordering online for home delivery or popping into a shop when it suits us to … Continue reading From the Store and Online to Multichannel: Retailing Gamechangers of the Last Decade
Brands should take a page from Donald Trump and other candidates who are using social media to capture the attention of their audience, says columnist Jason Warnock. Jason Warnock on August 18, 2015 “Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Donald Trump has surged to the … Continue reading The Trump Factor: What Your Business Can Learn From Donald Trump’s Wild And Wacky Campaign For President
Katie CooperAugust 14, 2015 For years, businesses have been using social media to connect with their customers and build their brand and the enormous benefits of using social platforms for business purposes have been proven over and over again. Whether companies are using it to advertise, build awareness or sell their products, every business … Continue reading 5 Benefits Your Small Business Should be Reaping from Social Media
Gina HallAugust 12, 2015 At more than a century old, filmmaking is an ancient art compared to social media. In the last one hundred years, filmmakers have developed and honed storytelling techniques that have become de rigeur in the industry. For social media managers trying to tell a story about their brands can learn a … Continue reading 3 Things Social Media Managers Can Learn From Filmmakers
Huyen TruongAugust 9, 2015 You’re wasting your money. Every time you spend big on AdWords, SEO and social campaigns – it’s all pointless. Because people are clicking, but your website is scaring them off. First impressions count. In fact, research shows us that web design drives a whopping 94% of first impressions. Bad design leads … Continue reading 12 Reasons I Won’t Buy From Your Website
