B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for long sales cycles. By Sean Nowlin February 17, 2026 When I talk to B2B brands about potential CTV campaigns, one question comes up over and over: How do you show your ads to the right … Continue reading How to use CRM data to target the right B2B audiences
For B2B marketers in 2026, the question is no longer whether Instagram is relevant — it’s how to use it strategically. Here’s our guide to doing that. By Constantine von Hoffman February 12, 2026 Instagram is now a viable full-funnel channel for B2B marketing. It supports awareness, buyer validation and high-intent engagement among decision-makers … Continue reading B2B marketing on Instagram: What you need to know
If so, does AI present a solution or just bring us back to the same old question: Which comes first, marketing or technology? Bolaji Oyejide on February 8, 2024 Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? Part one: The promise The birth … Continue reading Did martech break B2B marketing?
