by Laurie Sullivan, Staff Writer @lauriesullivan, August 31, 2016 Bots — which some estimate make up about 46% of Web traffic — scrape the Web for whatever bits of content they are programmed to find, often mimicking human behavior. But what does it cost the company developing the content, analyzing the numbers, and creating the … Continue reading What’s The Lost Revenue From Bots Scraping Original Content?
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4 Business Lessons We Learned from Willy Wonka
by Matt Goldman Follow @TheOriginalBullAugust 31, 2016 This week brought the unfortunate news that film legend Gene Wilder had passed away at age 82. He was famous across the globe for roles in Blazing Saddles, Young Frankenstein, The Producers, and many more; but perhaps his most iconic role was that of Willy Wonka. No matter … Continue reading 4 Business Lessons We Learned from Willy Wonka
From the Editor’s Desk: Blab is dead; long live our new podcast!
In this month’s column, Editor-In-Chief Matt McGee talks about why we’re changing our weekly video show to an audio-only podcast. Matt McGee on August 31, 2016 There are probably countless articles on Marketing Land (and Search Engine Land) that encourage readers not to put all of their marketing eggs in one basket. And I … Continue reading From the Editor’s Desk: Blab is dead; long live our new podcast!
13 Inspiring Leadership Tactics from Introverts
by Greetje den Holder Follow @GdenHolderAugust 26, 2016 I am often trying to learn about leadership as I am preparing for the next level of my company. That means hiring employees rather than hiring the services of freelancers. It does somewhat scare me, having people depend on me for guidance and instructions on the work … Continue reading 13 Inspiring Leadership Tactics from Introverts
16 experts share how to boost results from your current content marketing
How can your company improve its content marketing? Columnist Quinn Whissen asks a group of industry mavens to weigh in on their top tips. Quinn Whissen on August 26, 2016 We’re at the point in the content marketing adoption cycle when a lot of people have bought into the philosophy but are struggling to see … Continue reading 16 experts share how to boost results from your current content marketing
The Working from Home Survival Guide
by John W Hayes Follow @john_w_hayesAugust 25, 2016 Like many other people in the digital economy, I work remotely from my colleagues at iContact’s head office in North Carolina. I’m based in the UK and my work life is divided between my home office in the north of England, a hot desk in London, and … Continue reading The Working from Home Survival Guide
3 Ways Your Business Can Benefit from Pokémon GO’s Incredible Success
by Jaime Nacach Follow @bloominariAugust 24, 2016 Pokémon GO is more than just a trend. It’s a marketing phenomenon. The wild success of this augmented reality (AR) game is a tribute to the importance of putting consumers’ needs first and staying on top of current crazes. Today, many businesses are capitalizing on the Pokémon GO … Continue reading 3 Ways Your Business Can Benefit from Pokémon GO’s Incredible Success
Website Redesign Projects: Key Metrics to Track from Day 1
by Amanda SingletonAugust 23, 2016 For most businesses, their websites are the lifeblood of their inbound marketing efforts and sales enablement tactics. A website that is attractive, informative, and usable pulls in visitors to learn more about your product or service, then keeps them coming back, even after converting them into customers. Whether a business … Continue reading Website Redesign Projects: Key Metrics to Track from Day 1
How Small Business Owners Can Learn From US Olympians
by Christine Watts Follow @IOUFinancialAugust 23, 2016 When you hear the words Olympics and Team USA, the pure dominance at the Rio games from athletes such as Michael Phelps, the women’s gymnastic team, and the women’s beach volleyball team come to mind. But when you hear the words Olympics and business owner, you may not … Continue reading How Small Business Owners Can Learn From US Olympians
The 4 Crucial Steps Needed To Actually Drive Sales From Facebook
by Maxwell HertanAugust 23, 2016 Have you marketed on Facebook but haven’t seen any significant improvement in your sales? Sometimes it may seem easier to focus your energy elsewhere in your business rather than pursue a medium that is constantly evolving and changing. However there is a simple 4-step process which is achieving amazing results … Continue reading The 4 Crucial Steps Needed To Actually Drive Sales From Facebook
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