Tag Archives: From

Business Logistics a Primer: From Ecommerce to Airlines

by Christopher Moore Follow @cjmooreSeptember 14, 2016 Logistics describe how an organization’s supply chain works; the route through which products reach customers from the manufacturer or how a company provides its services. The logistics necessary to provide goods or services will vary between industries. For example, a business that provides a service (such as a … Continue reading Business Logistics a Primer: From Ecommerce to Airlines →

1 Simple Tip to Get More Business From LinkedIn

by John Nemo Follow @JohnNemoPRSeptember 12, 2016 This “new-and-improved” LinkedIn feature makes it even easier to land more business from the site. LinkedIn has seen some seismic shifts in recent months, from opening up its own freelance marketplace to revamping its paid advertising tools. Long story short, the world’s largest social media network for professionals … Continue reading 1 Simple Tip to Get More Business From LinkedIn →

5 Quick Social Marketing Tips From The Pros

by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 12, 2016 The search for marketing and social media strategy tips can seem like you’re trying to find a giant needle in content haystack. To make your Monday a little easier, we’ve searched the latest trends to bring you these 5 quick suggestions from leading social media marketing superheroes so … Continue reading 5 Quick Social Marketing Tips From The Pros →

From insight to action: 3 common pitfalls and strategies for more actionable data

How do you turn customer insights into actionable data? Columnist Jordan Elkind offers techniques for aggregating your customer data and better using it for your marketing strategy. Jordan Elkind on September 7, 2016  As marketers, we all know the importance of data in informing our customer relationship and communications decisions. In recent years, marketing teams … Continue reading From insight to action: 3 common pitfalls and strategies for more actionable data →

Progressive Filling: 3 Ways to Move Forward from Backfilling

by Sunil Bagai Follow @ZenithtalentSeptember 6, 2016   If we look back at the Bureau of Labor Statistics’ (BLS) jobs report for the summer, the figures tell a more nuanced tale than stasis or small improvements. The good news is that businesses hired 5.1 million professionals. The bad news is that all industries, in aggregate, … Continue reading Progressive Filling: 3 Ways to Move Forward from Backfilling →

Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated

A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’ visits. Barry Levine on September 6, 2016   The Pokémon Go craze is a boon for digital marketers, right? Maybe yes, maybe no. That is, a recent survey indicates that the game is generating some sales at businesses, although … Continue reading Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated →

How to Build Your Blog Traffic: Tips from Top Influencers

by Kim Westwood Follow @shopping_linksSeptember 5, 2016 Although many social influencers have become quite successful without a strong personal blog, having a high-traffic URL of your own is one of the best ways to safeguard against changing trends and shifts in the social media landscape, ensuring that you always have a strong audience no matter … Continue reading How to Build Your Blog Traffic: Tips from Top Influencers →

5 Ways Small Business Can Profit from Local Billboards

by Joshua Daniels Follow @_joshdanielsSeptember 2, 2016 When it comes to marketing and advertising, small businesses are often required to walk a challenging tightrope. While many may not have the abundant financial resources to invest heavily in such a discipline, SMEs must create campaigns that can effectively promote their brand and compete within a chosen … Continue reading 5 Ways Small Business Can Profit from Local Billboards →